Design DNA
Key takeaways
- Design Style
- Luxury
- Brand Vibe
- Premium
- Emotional Tone
- Elegant
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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by Dior
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USD 29.83
Dior Rouge Dior Contour Lip Pencil N° 772 Classic Matte
SKU: 1511987
Brand: Dior
Category: Make-up
Status: Price observed from retailer data
$ 29.83
Listing notes
- With a formula enriched with floral lip care ingredients**, the Dior Contour lip liner pencil perfectly combines bold colour, 8h* of no-transfer wear and optimal comfort
Specs
- SKU
- 1511987
- Weight
- 1.2 g
With a formula enriched with floral lip care ingredients**, the Dior Contour lip liner pencil perfectly combines bold colour, 8h* of no-transfer wear and optimal comfort. The lips are flawlessly defined, their natural shape enhanced in one swipe. Resistant to life's ups and downs, Dior Contour prolongs lipstick wear by 2h*** and limits feathering and settling into lip lines. The colour is flawless and even all day long. Enriched with peony and pomegranate flower extracts and shea butter, its creamy texture offers comfort and glide for lips that immediately appear more nourished, supple and soft. The tip and angled-bristle brush offer incredibly easy and precise application. The 20 shades of the lip liner pencil perfectly match the colours of the iconic Rouge Dior lipstick. * Instrumental test on 20 women. Except shade 999. ** Except shade 999. *** Self-assessment on 20 subjects. Except shade 999. - Perfectly lined lips and bold colour in one swipe. - 8h wear.* - Prolongs lipstick wear by 2h.** - Optimal comfort thanks to a formula enriched with floral lip care ingredients:*** red peony extract, pomegranate flower extract and shea butter. - No-transfer, does not feather or smudge, non-sticky. - 20 shades that perfectly match the Rouge Dior lipstick. * Instrumental test on 20 women. Except shade 999. ** Self-assessment on 20 subjects. Except shade 999. *** Except shade 999. A formula enriched with peony extract, pomegranate flower extract* and shea butter that combines high-performance makeup, 8h of bold colour** and optimal comfort. * Except shade 999. ** Instrumental test on 20 women. Except shade 999. 20 shades that perfectly match the Rouge Dior palette: from striking reds like the iconic 999 and 080 Red Smile, to the most subtle of nudes such as the new essential 100 Nude Look, without forgetting the corals and pinks like the rosewood pink of 525 Chérie.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Box
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Cardboard
- Finish
- Glossy
- Components
-
Cap
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Elegant
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Stated Capacity
- 3.5g
Audience & Context
Key takeaways
- Target Audience
- Feminine
- Contextual Fit
- Luxury Vanity
- Seasonal Vibe
- Year-round
- Sensory Cue
- Fresh
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
20.0 %
- Premium Tier
- Luxury
Shelf impression
The image showcases the Dior Rouge Dior Contour Lip Pencil N° 772 Classic Matte. The lip pencil is displayed upright, with a sleek and elegant design. The pencil has a vibrant red shade with a matte finish that is very smooth, emphasizing the luxurious aspect of the product. The packaging is a rectangular box that is dark blue in color with white text on the front that reads 'ROUGE DIOR', along with the product name 'COULEUR COUTURE SOIN FONDANT', and the number '772 CLASSIC MATTE'. Below this, there is also the brand name 'Dior' in larger text. The box has a clean and modern design with a high-end aesthetic, featuring sharp angles and a refined layout. The bottom right of the box displays the net weight, which is '3.5g - NET WT. 0.12 OZ'. The cap of the lip pencil is metallic silver and features an intricate design, adding to the luxurious feel of the product. Overall, the presentation is elegant and sophisticated, clearly targeting a premium market.
Premium
Luxury
Scent cue: Fresh
Quick signals
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~20.0% of the main panel
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