Design DNA
Key takeaways
- Design Style
- Premium
- Brand Vibe
- Luxury
- Emotional Tone
- Elegant
- Color Mood
- Vibrant
- Color Temperature
- Cool
- Contrast
- High-contrast
Image 1 of 2
Retailer listing rating: 5.0 out of 5
(1 source review)
Price at:
$ 54.87
Listing notes
Specs
Product visuals
Design DNA
Packaging & Form
Color & Typography
Badges & Highlights
Audience & Context
Branding Signals
The product is a jar of Super Multi-Corrective Cream from Kiehl's. The jar is made of a shiny, thick plastic with a glossy finish. The primary color of the jar is a rich, deep purple, conveying a premium feel. The jar features a silver metal screw-cap that is smooth and shiny, adding to its upscale appeal. The label on the jar has various text elements: 'SINCE KIEHL'S 1851' in an elegant script font at the top, followed by 'SUPER MULTI-CORRECTIVE CREAM' in bold uppercase letters, and then 'SUNSCREEN' below it, emphasizing the product's effectiveness as a broad-spectrum sunscreen with SPF 30. The label also includes informational text about the ingredients such as 'with Beech Tree Extract, Jasmine Flower Extract, and Sodium Hyaluronate', and claims like 'Visibly Improves Skin Elasticity, Fine Lines, and Texture'. The overall layout is clean and structured, focusing on the product’s claims. The color scheme of the design is cohesive, using predominantly purple and silver, with white text for contrast.
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Baseline
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Recorded price USD 75.50
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 85.79
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 58.51
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 60.00
Why ranked: Baseline catalogue order — personalization is off.
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