Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Mid-tier
- Emotional Tone
- Friendly
- Color Mood
- Neutral
- Color Temperature
- Warm
- Contrast
- Moderate
Image 1 of 5
Vienna International Airport (VIE) · Austria — Heinemann
$ 19.70
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Retailer listing rating: 5.0 out of 5
(1 source review)
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Pickup: Vienna International Airport (VIE) · Austria
$ 18.68
Listing notes
Specs
Product visuals
Design DNA
Packaging & Form
Color & Typography
Badges & Highlights
Audience & Context
Branding Signals
The product features a tall, elegant bottle for Amarula Marula Fruit Coconut Cream Liqueur. The dominant color of the bottle is a matte white, with a gradient from white to a shiny silver metallic at the bottom. The neck is capped with a bold red lid. The body of the bottle is adorned with elegant tropical leaf designs in muted shades of orange and purple, combined with a prominent illustration of an elephant, which serves as the focal point of the design. The label includes the name 'AMARULA' in a large, bold, serif font that is visually striking, surrounded by the text 'MARULA LIQUEUR' in smaller font beneath it. Various certifications such as 'VEGAN' and information about the alcohol content (15.5% Vol.) and volume (700 ml) are also featured on the label, shown in simple, clean typography. The overall shape of the bottle is curvy, tapering towards the base. There is a decorative cord wrapped around the neck of the bottle, adding a handcrafted touch. The dominant colors of the design are white (#FFFFFF), red (#C72C3B), brown (#5D3A29), and muted gold (#BFA45D). The design style is modern and tropical, with an overall emotional tone conveyed as friendly and inviting.
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Copenhagen Airport (CPH) · Denmark
Amarula
Amarula Cream Liqueur 17% 1L*
Amarula is a cream liqueur, based on the spirit derived from the Marula – the fruit of the Marula tree. The product contains 17% alcohol and is known for its smooth and rich texture. Amarula is fresh, smooth and well rounded. It has a creamy consistency, with tones of vanilla, caramel and nut in the aroma and taste.
$ 23.23
Global
Amarula
Amarula Cream Liqueur 17% 1L*
From tree to bottle, it takes over two years to create each bottle of the delicious award winning Amarula Original Cream Liqueur. The exotic Marula fruit is where the magical story of Amarula begins. Marula trees cannot be cultivated by man, growing wild and free across the sub-equatorial plains of Africa. We handpick the best fruit under the warm African sun once they are perfectly ripe, to give Amarula its truly unique & distinctive taste. The Marula fruit is hand-harvested in the wild and transported to facilities where the inner stone and skin is removed. The inner white pulp is fermented and distilled to form the Marula spirit. It is essential that the fresh Marula pulp is crushed and distilled as quickly as possible to retain its fresh fruity flavours in the Marula spirit. After distillation, the spirit is matured and aged in French oak barrels for 2 years. It is during this process that the natural wood spice characteristics of vanilla and caramel are naturally extracted from the oak into the spirit liquid. These flavour characters are further enhanced by the later addition of cream, giving Amarula Cream its rich and velvety smooth consistency. Our bottle design celebrates the brands most prolific icon, the African elephant, in a more evocative way. The African elephant has always been closely associated with the brand and, together with our designers, we were delighted to be able to incorporate the shape of the elephant directly onto the glass. The new bottle shape is called Jabulani, which is Zulu for rejoice. The inspiration for the name stems from the story of a rescued orphan elephant, named Jabulani that was successfully reintroduced into the wild by South African conservationists. To build on our intrinsic relationship with the African elephant the Amarula Trust was founded in 2008 and has helped conservationists study elephant behaviour and use the learnings to protect elephants within South Africas borders. Total contributions to conservation initiatives by Amarula stand at R9 million to date, but that was not enough. In 2016, we are extending our support into the rest of Africa thanks to a partnership with Wildlife Direct and its Kenyan CEO, Dr Paula Kahumbu. Funding generated from the proceeds of Amarula sales around the world, combined with the expertise and commitment of Paula and her team, will help us continue to protect the continents elephants who are such an important part of both Africas heritage and Amarulas story. Contains soya & milk.
$ 23.23
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Recorded price USD 3.15
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Recorded price USD 30.54
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Recorded price USD 30.68
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Recorded price USD 25.99
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