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Source rating 4.5+ by M.A.C Cosmetics
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Retailer listing rating: 5.0 out of 5

Studio Fix Mattfine Primer

SKU: world-duty-free_4982754 Brand: M.A.C Cosmetics Category: Skin-care Status: Price observed from retailer data

$ 29.93

Listing notes

  • The ultimate sidekick for our #1 foundation
  • Travel size 30.0 ml

Specs

SKU
world-duty-free_4982754
Volume
30.0 ml
Airport retailer
boutique.heathrow.com
The ultimate sidekick for our #1 foundation. Start your customized complexion routine with our must-have mattifying base. Achieve complexion perfection with this matte primer that delivers an all-day reduction in the appearance of pores, controls oil and shine and improves the wear of foundation for up to 12 hours, and promises an improvement in skin texture for up to six hours. The transformative gel-to-powder formula feels weightless with a velvety, powder-soft finish. This oil-free, sweat- and humidity-resistant primer is formulated with a shine-controlling. Oil-Check Complex and infused with lactobionic acid (PHA), algae extract and witch hazel.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Metallic
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Tube
Size Class
Standard
Silhouette
Cylindrical
Material
Plastic
Finish
Glossy
Components
Screw-cap
Texture
Glossy
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Minimalist
Label Density
Moderate info

Badges & Highlights

Key takeaways

Stated Capacity
1.0 FL OZ. LIQ/30 mL

Audience & Context

Key takeaways

Target Audience
Gender-neutral
Contextual Fit
Everyday Household
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
30.0 %
Premium Tier
Premium

Shelf impression

The image shows a tube of MAC Studio Fix Mattfine Primer. The tube has a shiny silver metallic finish with a black cap. The front of the tube features the brand name 'MAC' prominently displayed in a modern font, with 'STUDIO FIX' underneath it in a slightly smaller size. The product name 'MATTIFINE 12HR SHINE-CONTROL PRIMER' is printed in bold black text, with additional information in smaller black text below. The formatting is clean and minimalistic. The overall shape of the tube is cylindrical with a slightly tapered top for the cap. The colors used are primarily black and silver, giving it a sophisticated and modern look. The tube's surface reflects light, indicating a glossy texture.

Premium Premium Scent cue: Neutral

Quick signals

Aesthetic score
8.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~30.0% of the main panel

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