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Retailer listing rating: 5.0 out of 5

(1 source review)

Atelier des Fleurs Orchidée de Minuit Eau de Parfum 50ml

SKU: #397811 Brand: Chloé Category: Fragrance Status: Price observed from retailer data

$ 118.30

Listing notes

  • In the Atelier des Fleurs de Chloé, artist perfumers guide your eyes and your nose towards singular flowers
  • Travel size 50.0 ml

Specs

SKU
#397811
Volume
50.0 ml
Shade
Midnight Blue
Airport retailer
www.dublinandcorkdutyfree.ie
In the Atelier des Fleurs de Chloé, artist perfumers guide your eyes and your nose towards singular flowers. Capturing Nature’s hidden scents and revealing the beauty in the unexplored through women's fragrance. The Fleurs de Nuit women's Eau de Parfum collection unveils the unsuspected fragrance of three flowers whose perfume changes as night falls. During the day, these enigmatic flowers absorb the brightness and warmth of the sun. At dusk - only at dusk - they fully blossom and release new carnal, narcotic notes to create a sophisticated scent. Among this women's perfume collection is Orchidée de Minuit Eau de Parfum for Women. Only once in its lifetime, the white Orchid unfolds in the dark and exhales a sweet smell that attracts pollinating insects and enables the birth of Vanilla pods. Perfumers Mathieu Nardin and Cécile Matton captured this unique moment in this amber floral perfume. The delicate notes of the Orchid flower in this fragrance for women become almost animalic in contact with rum, benzoin and Patchouli. Their sensuality is heightened by an addictive Vanilla absolute, as if the flower were suddenly transformed into a pod. For the Fleurs de Nuit collection, the iconic Atelier des Fleurs bottle takes on a captivating shade of midnight blue – a deep mysterious colour inspired by the vastness of the celestial vault – and features an undulating glass silhouette, evoking the sunburst pleating so dear to the Maison, and a sand-colored cap. A floral scent from Chloé that is a concentrate of timeless elegance.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Luxury
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Elegant
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Bottle
Size Class
Standard
Silhouette
Cylindrical
Material
Glass
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Serif
Typography Mood
Elegant
Label Density
Moderate info

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Floral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
15.0 %
Premium Tier
Premium

Shelf impression

The image showcases a perfume bottle labeled 'Atelier des Fleurs - Orchidée de Minuit' by the brand Chloé. The bottle has a cylindrical shape with vertical ribbed texture along the body, which gives it a sophisticated glance. The color of the bottle is dark, possibly deep blue or black. The top is adorned with a beige to light tan cap that stands out against the darker bottle. The front label is in a classy serif font with the words 'Atelier des Fleurs' in black text on a light beige background. The bottom part of the label has the fragrance name 'Orchidée de Minuit' printed in a smaller size, and the brand name 'Chloé' is embossed in gold, contributing an elegant touch. The backdrop features soft-focus florals and possibly a few decorative items including a reflective surface that enhances the glamour of the product. There is also a dark open book in the background.

Premium Premium Scent cue: Floral

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~15.0% of the main panel

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