Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mass-market
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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by Haribo
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Heinemann Duty Free (multiple locations)
$ 4.66
Haribo Travel Parade cotton bag with three bags of Travel Parade fruit gums and a memory game 300g
SKU: 1515056
Brand: Haribo
Category: Sweet food
Status: Price observed from retailer data
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Pickup: Global
$ 8.63
Listing notes
- Die Travel Parade ist eine entzückende Mischung aus 6 verschiedenen GeleesSüßigkeiten-Formen
- Travel size 300.0 g
Specs
- SKU
- 1515056
- Volume
- 300.0 g
- Weight
- 0.22 kg
- Airport retailer
- www.heinemann-shop.com
Die Travel Parade ist eine entzückende Mischung aus 6 verschiedenen GeleesSüßigkeiten-Formen. Entdecken Sie den Zug, das Auto, das Boot,Das Motorrad, das Wohnmobil... und nicht zu vergessen -Das geliebte Flugzeug. Hergestellt aus köstlichen fruchtigenAromen, jeder Reiseliebhaber wird finden, was er oder siesucht, um die Reise zu verschönern!
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Pouch
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Plastic
- Finish
- Glossy
- Components
-
Resealable Zip
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Playful
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Iconography
-
Globe Airplane
Audience & Context
Key takeaways
- Target Audience
- Kid-friendly
- Contextual Fit
- Travel/Portable
- Seasonal Vibe
- Year-round
- Sensory Cue
- Sweet
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
15.0 %
- Premium Tier
- Budget
Shelf impression
A colorful resealable bag of gummy candies labeled 'HARIBO Travel Parade'. The background color of the packaging is bright blue. The product title 'HARIBO' is prominently displayed in large, bold, white letters with a red outline at the top. Below the title, the product name 'Travel Parade' appears in a playful green and white font, with a globe graphic in place of the letter 'O'. The packaging features various gummy shapes visible inside, including various colors like red, yellow, green, and orange. There are playful cartoon illustrations on the packaging, including the iconic Haribo mascot, a smiling yellow character with red cheeks, wearing a bowtie and waving, next to a red plane with Haribo branding. Below the illustration, a tagline reads '… the happy world of Haribo!'. There are red and white stripes running across the packaging with the text 'RESEALABLE BAG' and 'Share Size' in small print. The bottom of the bag includes a tagline stating 'Kids and grown-ups love it so ...'. Overall, the design is whimsical and colorful, targeting a fun and youthful audience.
Mass-market
Budget
Scent cue: Sweet
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~15.0% of the main panel
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Baseline
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