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Source rating 4.5+ by M&M's
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Copenhagen Airport (CPH) · Denmark — Heinemann

$ 7.64

Retailer listing rating: 5.0 out of 5

(1 source review)

M&M's Choco Block

SKU: 1448678 Brand: M&M's Category: Sweet food Status: Price observed from retailer data

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Pickup: Copenhagen Airport (CPH) · Denmark

$ 7.63

Listing notes

  • M&M’s Block; your favorite chocolate brand is now available in a block! Each flavor of M&M’s block contains mini M&M’s encased in milk chocolate
  • Travel size 165.0 g

Specs

SKU
1448678
Volume
165.0 g
Airport retailer
www.taxfree-heinemann.dk
M&M’s Block; your favorite chocolate brand is now available in a block! Each flavor of M&M’s block contains mini M&M’s encased in milk chocolate. The blocks come in five variants: chocolate; crispy; hazelnut; peanut and almond. The M&M’s chocolate you love now comes in a block format. Break off a piece to share with friends, or crumble on top of your favorite dessert. The 165gr M&M’S Choco block is made with M&M’s Choco MINIS inside.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Playful
Brand Vibe
Mass-market
Emotional Tone
Cheerful
Color Mood
Warm
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Box
Size Class
Standard
Silhouette
Rectangular
Material
Plastic
Finish
Glossy
Components
Flip-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Playful
Label Density
Moderate info

Badges & Highlights

Key takeaways

Iconography
Heart
Stated Capacity
20.6 g

Audience & Context

Key takeaways

Target Audience
General
Contextual Fit
Everyday Household
Seasonal Vibe
Year-round
Sensory Cue
Sweet

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
15.0 %
Premium Tier
Economy

Shelf impression

The product image shows a brown, rectangular chocolate package featuring the M&M's branding. The background is primarily brown, conveying a sense of chocolate richness. At the top left corner, there's a brown badge with the word ‘CHOCOLATE’ in an off-white font. Near the top right corner, there's a small red rectangle with the word ‘NEW’ in white font. The prominent feature of the package is the M&M’s character, a red round chocolate figure with eyes, mouth, and arms, playfully gesturing with one hand. The bottom section of the package showcases a piece of chocolate with ‘m’ marking and two M&M candies (one yellow and one blue) placed on it. The primary brand name 'm&m's' is in large white and brown text, occupying a significant portion of the packaging. The iconic ‘m’ logo can also be seen on the chocolate piece and some of the candies. The package includes a small informational text at the bottom left indicating the serving size and caloric content (471kJ, 113kcal).

Mass-market Economy Scent cue: Sweet

Quick signals

Logo presence
Front-and-center branding
Logo emphasis
Covers ~15.0% of the main panel

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