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by Lancôme
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Vienna International Airport (VIE) · Austria — Heinemann

USD 60.66

Lancôme Lash Idôle Mascara Duo

SKU: 1627731 Brand: Lancôme Category: Make-up Status: Price observed from retailer data

$ 60.66

Listing notes

  • HIT YOUR LASH GOALS with Lash Idôle duo volumising mascaras

Specs

SKU
1627731
HIT YOUR LASH GOALS with Lash Idôle duo volumising mascaras. A revolutionary non-clumping mascara that targets every single lash for instantly longer, lifted eyelashes. This volumising mascara provides lifted, fanned out volume as well as a 140% eye-opening effect. It is a clump-free mascara that lasts for up to 24 hours while being easy to remove. Introducing a game-changing mascara wand with 125 different bristle sizes and 360 micro-bristles as well as a radical new gel emulsion mascara formula providing a feather-light feel and zero clumps that lasts up to 24h wear.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Confident
Color Mood
Monochrome
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Other
Size Class
Standard
Silhouette
Curvy
Material
Plastic
Finish
Glossy
Components
Brush
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Bold
Label Density
Minimal text

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Everyday Household
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
10.0 %
Premium Tier
Premium

Shelf impression

The image features a close-up view of a mascara brush with a curved design, highlighting its unique structure for lash application. The brush is densely packed with fine, black micro bristles, showcasing a pointed tip and a slightly curved shape designed to lift lashes. The background is a soft matte or satin finish in a light beige color, providing contrast to the deep black of the brush. Prominent, bold text is displayed next to the brush stating '360 MICRO BRISTLES NO CLUMPS' and 'CURVED BRUSH INSTANTLY LIFTS LASHES', using a sans-serif typography style that is modern and bold. Overall, the aesthetic is sleek and sophisticated, aimed at conveying the product's efficacy in lash enhancement.

Premium Premium Scent cue: Neutral

Quick signals

Aesthetic score
8.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~10.0% of the main panel

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