Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Premium
- Emotional Tone
- Energizing
- Color Mood
- Cool
- Color Temperature
- Cool
- Contrast
- High-contrast
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by Kiehl's
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USD 29.88
Kiehl's Facial Fuel Energizing Face Wash 250 ml
SKU: 864912
Brand: Kiehl's
Category: Skin-care
Status: Price observed from retailer data
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Pickup: Global
$ 29.88
Listing notes
- Our refreshing gel face wash for men’s skin effectively removes debris, dirt and oil
- Travel size 250.0 ml
Specs
- SKU
- 864912
- Volume
- 250.0 ml
- Airport retailer
- www.taxfree-heinemann.dk
Our refreshing gel face wash for men’s skin effectively removes debris, dirt and oil. With Caffeine, Menthol and Vitamin E, this men’s facial cleanser is an energizing way to start the day. What It’s Good For• Revives and awakens skin while preparing it for a comfortable shave• Gives tired-looking, dull skin a fresher, healthier appearance• For men’s skin• A customer favorite
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Bottle
- Size Class
- Standard
- Silhouette
- Cylindrical
- Material
- Plastic
- Finish
- Glossy
- Components
-
Screw-cap
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Minimalist
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Claims
-
Invigorate Thoroughly Cleanse Skin Prep Skin for Close Comfortable Shave
- Stated Capacity
- 8.4 fl. oz.
- Usage
- Wet face and work product into lather; in case of contact with eyes, rinse immediately.
Audience & Context
Key takeaways
- Target Audience
- Masculine
- Contextual Fit
- Bathroom
- Seasonal Vibe
- Year-round
- Sensory Cue
- Fresh
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
15.0 %
- Premium Tier
- Premium
Shelf impression
The product is a facial cleanser called Kiehl's Facial Fuel Energizing Face Wash. The bottle is cylindrical with a smooth, sleek design. The cap is metallic and slightly domed, indicating a modern aesthetic. The label features a vibrant navy blue background with white and light blue accents. The title 'FACIAL FUEL ENERGIZING FACE WASH' is prominently displayed in a bold sans-serif font, making it easily readable. Below the title, there are bullet points that highlight product benefits, such as 'INVIGORATE & THOROUGHLY CLEANSE SKIN' and 'PREP SKIN FOR CLOSE, COMFORTABLE SHAVE' in a clean, minimalist typography style. The text is white for high contrast against the navy blue label. The overall mood feels energizing and refreshing, suggesting a modern and masculine vibe. The product size is 8.4 fl. oz. or 250 ml. The dominant color palette includes navy blue (#003057), white (#FFFFFF), and light blue (#A8D5E2), creating a cool and soothing atmosphere. The color temperature is cool with a high contrast between the dark background and bright text. The design style fits a modern and luxury aesthetic, targeted towards a masculine audience. The label indicates that it is a gel cleanser for men with claims of invigorating and refreshing skin. There are no visible certifications or icons. There is a sense of professionalism and clarity in the labeling, avoiding clutter and overwhelming text. The logo 'KIEHL'S' is clearly present at the top with an elegant, timeless font that adds to the premium feel. Overall, this packaging conveys an energetic yet elegant appeal overall, with an emphasis on functionality and modern design.
Premium
Premium
Scent cue: Fresh
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~15.0% of the main panel
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