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Source rating 4.5+ by Kerastase
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Retailer listing rating: 5.0 out of 5

(1 source review)

Kerastase Creme de Jour Fondamentale

SKU: EUC2499700 Brand: Kerastase Category: Other Status: Price observed from retailer data

$ 37.27

Listing notes

  • A daily leave-in smoothing cream for normal to sensitized hair
  • Travel size 150.0 ml

Specs

SKU
EUC2499700
Volume
150.0 ml
Airport retailer
barcelona.shopdutyfree.com
A daily leave-in smoothing cream for normal to sensitized hair. Enriched with plant-based proteins and hyaluronic acid, it provides daily hydration, detangling, and protection against external aggressors. Leaves hair soft, manageable, and shiny.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Pastel
Color Temperature
Warm
Contrast
Balanced

Packaging & Form

Key takeaways

Packaging
Tube
Size Class
Standard
Silhouette
Curvy
Material
Plastic
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Elegant
Label Density
Moderate info

Badges & Highlights

Key takeaways

Stated Capacity
150ML

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Fresh

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
20.0 %
Premium Tier
Premium

Shelf impression

The product is a creamy hair styling lotion presented in a squeeze tube. The packaging features a light beige background with a smooth finish. Prominently displayed on the front is the brand name 'Kérastase' in a classic font, with 'Curl Manifesto' and 'Crème de Jour Fondamentale' written underneath. The font is modern and minimalistic, enhancing readability. There is a large letter 'K' in the center, serving as a visual focal point. The bottom of the tube has a glossy white cap. The overall tube shape is rounded and slightly taller than average. The background has a soft pink hue with a circular neon light accent around the tube, giving a contemporary and eye-catching display. The product size is stated as '150ML'. The label conveys a sense of luxury and premium quality.

Premium Premium Scent cue: Fresh

Quick signals

Aesthetic score
8.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~20.0% of the main panel

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