Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mid-tier
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
Image 1 of 5
Heinemann Duty Free (multiple locations)
$ 10.10
Barcelona–El Prat Airport (BCN)
Adolfo Suárez Madrid–Barajas Airport (MAD)
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Pickup: Global
$ 10.10
Listing notes
Specs
Product visuals
Design DNA
Packaging & Form
Color & Typography
Badges & Highlights
Audience & Context
Branding Signals
The image shows a brightly colored packaging for Fruittella, specifically the Summer Fruits flavor. The background is primarily yellow, creating a vibrant and cheerful mood. In the center, the product name 'Fruit-tella' is prominently displayed in large red script letters, which embodies a playful and friendly typography mood. Underneath, the words 'SUMMER FRUITS' are written in white capital letters and a slightly smaller font, reflecting a more minimalist typography style. Visible illustrations of fruits such as an orange, strawberry, and lemon are placed strategically around the product name, emphasizing the fruit flavors included in the product. The label has a glossy finish, making the colors appear vivid and eye-catching. The packaging indicates the product is vegan, featured in a green label in the bottom right corner. The packaging includes some informational text in Dutch, stating 'Natuurlijke Kleuren' (Natural Colors) and 'Natuurlijke Smaakstoffen' (Natural Flavorings) below the illustrations. This product appears to be in a rectangular shape and has a standard size classification, likely intended for casual snacking. The dominant colors are yellow (#F7EA00), red (#C42020), orange (#F07D00), green (#7DCA4C), and white (#FFFFFF). The overall design style is playful and modern, with a vibrant color mood that exudes summer freshness. The emotional tone is cheerful and fun, appealing to a broad audience, including children and families. The brand positioning is perceived as mid-tier or affordable. There are no dense or cluttered text areas; mainly, it is clean, with limited text density. The logo is clearly present, and its size occupies a significant portion of the packaging surface, possibly around 0.3 of the total area, enhancing brand visibility.
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Baseline
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Recorded price USD 2.28
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 7.44
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 6.23
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 11.63
Why ranked: Baseline catalogue order — personalization is off.
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