Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Mid-tier
- Emotional Tone
- Friendly
- Color Mood
- Earthy
- Color Temperature
- Warm
- Contrast
- High-contrast
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by McCambridges
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McCambridges Stoneground Wheat
SKU: 351982
Brand: McCambridges
Category: Savoury food
Status: Price observed from retailer data
$ 4.35
Listing notes
- The Genuine Irish Brown Bread: This bread is made from a traditional Irish recipe used in our family for generations
- Travel size 500.0 g
Specs
- SKU
- 351982
- Volume
- 500.0 g
- Airport retailer
- www.dublinandcorkdutyfree.ie
The Genuine Irish Brown Bread: This bread is made from a traditional Irish recipe used in our family for generations. We use only the finest ingredients, especially the stone-ground wholemeal flour with its retained wheatgerm. We do not use any additives, colourings or flavourings so our bread is natural and holds its 'nutty' flavour. We hope you enjoy it. A tradition made fresh every day • Yeast-free • Low-fat • No added sugar
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Pouch
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Plastic
- Finish
- Transparent
- Components
-
Tear Here
- Texture
- Rough
- Transparency
- Semi-transparent
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Script
- Typography Mood
- Friendly
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Iconography
-
Leaf
- Certifications
-
Vegan
- Claims
-
High Fibre No Added Sugar Low Fat
- Nutrition Highlights
-
High Fibre Low Fat
Audience & Context
Key takeaways
- Target Audience
- General
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Fresh
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
20.0 %
- Premium Tier
- Mid-tier
Shelf impression
The image features a transparent plastic packaging that contains a loaf of whole wheat bread. The top of the packaging has a green band with white text stating 'HIGH FIBRE • NO ADDED SUGAR • LOW FAT'. Below the band is the brand name 'John W. McCambridge' written in a stylized script font, predominantly in white, with a green and white swirling background pattern behind it. The main label includes the product title 'THE ORIGINAL WHOLE WHEAT BREAD' in bold white lettering on a green background, with a smaller text below it stating 'A TRADITION MADE FRESH EVERY DAY'. At the bottom, there is text that marks an anniversary '1945 2025' in a circular design and a green circular logo stating 'LOVE IRISH FOOD'. The background of the bread appears to show oats and seeds, indicating the whole wheat composition of the bread. The plastic is semi-transparent, allowing a glimpse of the bread inside, which has a slightly rough texture with visible grains and seeds.
Mid-tier
Mid-tier
Scent cue: Fresh
Quick signals
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~20.0% of the main panel
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