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by Estée Lauder
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Heinemann Duty Free (multiple locations)

USD 40.46

Estée Lauder Futurist Soft Touch Brightening Concealer N° 22 8N

SKU: 1680844 Brand: Estée Lauder Category: Make-up Status: Price observed from retailer data

$ 40.46

Listing notes

  • Look brighter now
  • Travel size 6.0 ml

Specs

SKU
1680844
Volume
6.0 ml
Shade
No. 22 - 8N
Look brighter now. Even brighter in the future. With this innovative Skincealer formula, skin is instantly hydrated and looks brighter, more radiant, more perfected. Plumps fine, dry lines and improves hydration and radiance over time. Delivers the performance of a long-wearing, medium-to-full coverage brightening concealer—plus the efficacy of skincare. After 1 week: Hydration and radiance are measurably increased. After 4 weeks: Fine lines and dark circles look reduced. Undereye firmness is improved. With continued use: The telltale undereye area looks smoother, more radiant. Crepiness appears reduced. Silky hybrid formula covers and brightens dark circles. Soft Radiant finish. Water-, sweat- and humidity-resistant. All-day color true wear. Non-creasing, non-poring. The exclusive soft-touch applicator is based on the shape of a fingertip. Designed for precision application and easy blending in all areas. KEY INGREDIENTS Vitamin C Brightening Complex: Helps diminish the look of undereye circles and bring new radiance to the undereye area. Tri-Firming Complex: Helps skin feel firmer, look more resilient. Helps reduce the look of lines. Hyaluronic Acid Complex: Dual molecular weight Hyaluronic Acid helps retain moisture on the surface of the skin and provides hydration. Plus, an algae extract helps plump skin with hydration.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Neutral
Color Temperature
Warm
Contrast
Balanced

Packaging & Form

Key takeaways

Packaging
Tube
Size Class
Standard
Silhouette
Cylindrical
Material
Plastic
Finish
Transparent
Components
Applicator Wand
Texture
Smooth
Transparency
Semi-transparent

Color & Typography

Key takeaways

Palette
Font Style
Serif
Typography Mood
Elegant
Label Density
Moderate info

Badges & Highlights

Key takeaways

Stated Capacity
N° 22 8N

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
15.0 %
Premium Tier
Premium

Shelf impression

The image features Estee Lauder Futurist Soft Touch Brightening Concealer in a sleek plastic tube. The tube is cylindrical in shape and has a frosted transparent section, allowing a glimpse of the liquid concealer inside, which has a light beige tone. The top portion of the tube is a deep navy blue, adorned with a gold band just below the cap. The applicator is a doe-foot wand with a rounded tip, which is also white in color. The product is positioned upright, showcasing the brand logo prominently in a gold serif font on the front, along with the product name 'Futurist Soft Touch Brightening Skincare Concealer' in a subtle print. There is also a secondary language text which translates the product description.

Premium Premium Scent cue: Neutral

Quick signals

Logo presence
Front-and-center branding
Logo emphasis
Covers ~15.0% of the main panel

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