Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mass-market
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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by Maltesers
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Düsseldorf Airport (DUS) · Germany — Heinemann
USD 10.66
Maltesers Tin 111g
SKU: 1448682
Brand: Maltesers
Category: Sweet food
Status: Price observed from retailer data
$ 10.66
Listing notes
- Maltesers® – the lighter way to enjoy chocolate
- Travel size 222.0 g
Specs
- SKU
- 1448682
- Volume
- 222.0 g
- Weight
- 0.222 kg
Maltesers® – the lighter way to enjoy chocolate. These airy, light crunchy cores, coated in delicious milk chocolate, were first launched in Great Britain in 1936. Now available in a gift tin. Nice gift or for yourself. Kosher, halal & vegetarian.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Box
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Cardboard
- Finish
- Glossy
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Playful
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Iconography
-
Fairtrade logo
- Certifications
-
Fair Trade
- Stated Capacity
- 222 g
Audience & Context
Key takeaways
- Target Audience
- General
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Sweet
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
30.0 %
- Premium Tier
- Mid-tier
Shelf impression
The product is a rectangular gift box packaging of Maltesers milk chocolate. The front of the box prominently features the brand name 'Maltesers' in large, playful white typography against a vibrant red background. The design includes several chocolate balls and one with a visible honeycomb center, illustrated with a cut section showing its inside. The background has abstract round shapes in yellow and orange tones, giving a sense of fun and playfulness. On the front right corner of the packaging, a Fairtrade logo is visible. There are multiple milk chocolate balls spilling out in front of the box, suggesting abundance and inviting consumption.
Mass-market
Mid-tier
Scent cue: Sweet
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~30.0% of the main panel
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Listing provenance
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Offer source
Retailer-linked listing
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Comparison context
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Purchase boundary
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Baseline
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