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Source rating 4.5+ by NARS
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Retailer listing rating: 5.0 out of 5

(1 source review)

Soft Matte Primer

SKU: #384599 Brand: NARS Category: Make-up Status: Price observed from retailer data

$ 43.11

Listing notes

  • Discover instant mattification with a lightweight makeup primer that gently glides over skin with a transformative water-gel texture and then breaks into a velvety, soft matte finish
  • Travel size 1.0 oz

Specs

SKU
#384599
Volume
1.0 oz
Airport retailer
www.dublinandcorkdutyfree.ie
Discover instant mattification with a lightweight makeup primer that gently glides over skin with a transformative water-gel texture and then breaks into a velvety, soft matte finish. It instantly fills in uneven, textured skin and prepares it for smooth foundation application, while maintaining makeup wear and controlling the appearance of shine. Featuring NARS’ exclusive Climate Balancing Technology to help retain hydration in dry climates and absorb excess moisture in humid ones, and prevents excess sweat and sebum from breaking down makeup.DETAILS:Non-acnegenic; won’t clog pores Dermatologist tested BENEFITS• Innovative formula features a transformative water-gel texture that glides over skin, then dries to a velvety, soft matte finish.• Instantly fills uneven, textured skin to create a smooth surface for foundation application.• Balances the complexion in any climate to maintain makeup wear. CLIMATE BALANCING TECHNOLOGY A dual-action system that adjusts to its environment by retaining hydration in dry climates and absorbing excess moisture in humid ones, and prevents excess sweat and sebum from breaking down makeup.OPTIMAL DIFFUSION POWDER Maximizes light diffusion for a soft-focus effect that helps blur imperfections. Also in Soft Matte Complete Concealer and Soft Matte Complete Foundation.ANTI-OXIDATION COMPLEX Helps control the appearance of excess sebum to prevent shades from shifting due to oxidation.HOW TO USE•Smooth a small amount over the entire face prior to makeup application to even skin’s surface and extend foundation’s wear.• Can be worn alone to create a smooth complexion with a soft-matte finish.• Not for use on eyelids.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Minimalist
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Monochrome
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Tube
Size Class
Standard
Silhouette
Cylindrical
Material
Plastic
Finish
Matte
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Minimalist
Label Density
Clean/Minimal text

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
40.0 %
Premium Tier
Premium

Shelf impression

This product is a tube of 'Soft Matte Primer' by NARS. The packaging is entirely black with a soft touch matte finish. The logo 'NARS' is prominently displayed in a large, bold sans-serif font that is white and spaciously placed on the front. The product name 'SOFT MATTE PRIMER' is also present in a smaller, bold font below the logo, accompanied by its description in French 'BASE DE TEINT VELOURS MATE' in a smaller font. The overall layout is clean and minimalistic, with an absence of excessive design elements. The tube tapers slightly as it approaches the base, where there is a rounded flat cap. The cap is a bit shiny compared to the matte body, making it stand out subtly. The overall structure is cylindrical, and the product is standard-sized for a cosmetic primer. There are no additional graphics or icons, keeping the focus on the brand name and product description.

Premium Premium Scent cue: Neutral

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~40.0% of the main panel

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