Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Premium
- Emotional Tone
- Elegant
- Color Mood
- Pastel
- Color Temperature
- Warm
- Contrast
- Balanced
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by Gucci
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$ 134.39
Gucci Flora Gorgeous Gardenia Eau de Parfum 100 ml
SKU: 1482040
Brand: Gucci
Category: Fragrance
Status: Price observed from retailer data
$ 134.39
Listing notes
- Escape into a joy-fuelled fantasy land with Gucci Flora
- Travel size 100.0 ml
Specs
- SKU
- 1482040
- Volume
- 100.0 ml
Escape into a joy-fuelled fantasy land with Gucci Flora. Evolving into a new delicious Eau de Parfum, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia relaunches in a new campaign filled with flowers and fluffy animals. A signature floral scent for all free-spirited women full of positive energy. The perfume is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions.Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum absolute. This delicious potion of joy is introduced by a cheerful Pear Blossom accord while a touch of Brown Sugar accord adds a delicate sweetness to its scent trail. Encased within a new, elongated bottle, the lacquered pink glass and shiny gold cap make it an object of beauty. One notable addition is the House’s distinctive Flora pattern, reimagined with a design inspired by Alessandro Michele’s vision. A core part of the Gucci identity, the motif is a painting of colourful flowers by artist Vittorio Accornero, created for Gucci in 1966. Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer and philanthropist Miley Cyrus, The #FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references where more is more. “The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time… Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?” Alessandro Michele.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Bottle
- Size Class
- Standard
- Silhouette
- Rounded
- Material
- Glass
- Finish
- Glossy
- Components
-
Bottle Cap Label Floral Artwork Gold Cap Pink outer packaging or bottle
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Font Style
- Sans-serif
- Typography Mood
- Elegant
- Label Density
- Moderate
Badges & Highlights
Key takeaways
- Stated Capacity
- 100 ml
Audience & Context
Key takeaways
- Target Audience
- General
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Floral
Branding Signals
Key takeaways
- Logo Presence
- No logo on pack
- Logo Emphasis
-
-100.0 %
- Premium Tier
- Premium
Shelf impression
Gucci Flora Gorgeous Gardenia Eau de Parfum 100 ml bottle with pink packaging and floral label, gold cap.
Premium
Premium
Scent cue: Floral
Quick signals
- Aesthetic score
- -1.0 / 10
- Logo presence
- Minimal badge work
- Logo emphasis
- Covers ~-100.0% of the main panel
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