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Source rating 4.5+ by Lancome
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Retailer listing rating: 5.0 out of 5

(1 source review)

Lash Idole Mascara Set

SKU: #397486 Brand: Lancome Category: Make-up Status: Price observed from retailer data

$ 33.49

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Listing notes

  • This holiday season, embark on an extraordinary journey from Paris to Happiness, our brand destination since 1935, and celebrate 90 years of magic
  • Travel size 30.0 ml

Specs

SKU
#397486
Volume
30.0 ml
Airport retailer
www.dublinandcorkdutyfree.ie
This holiday season, embark on an extraordinary journey from Paris to Happiness, our brand destination since 1935, and celebrate 90 years of magic. As midnight strikes, the Lancôme Express starts its legendary voyage à la française, carrying the spirit of the festive season, towards an enchanting landscape: a festival of gifts in a magical wonderland, celebrating the most unforgettable journey of the year. Lancôme reveals a special gifting collection in a signature Lancôme pink. Each box unveils a beauty jewel to make you shine throughout this festive season. This gift set includes: FULL SIZE LASH IDOLE MASCARA - BI FACIL EYE 30ML - KHOL EYE PEN MINI 027 NOIR Our curved mascara wand instantly pushes up & fans out lashes for an open eye effect lasting up to 24H, while the 360 micro-bristles grab every lash from root to tip (no matter the length) for longer eyelashes without the clumps. The lightweight gel formula won’t weigh on lashes, leaving them feathery soft with no flaking or smudging.Hold Lash Idôle wand horizontally near lashes, with the curved side facing upwards. Apply mascara in an upward swiping motion for the top lashes and bottom swiping motion for bottom lashes. Layer as desired to achieve the lash extension look at home.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Pastel
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Box
Size Class
Standard
Silhouette
Rectangular
Material
Cardboard
Finish
Glossy
Components
Mascara Tube Brush
Texture
Glossy
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Elegant
Label Density
Moderate info

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Clean

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
20.0 %
Premium Tier
Premium

Shelf impression

The image features a sleek and elegant mascara set. The packaging is predominantly light pink with a glossy finish that gives it a premium appearance. The product includes a mascara tube and a brush, both displayed prominently. The mascara tube has a rectangular shape, colored in black with a light pink glossy cap. The label on the tube features the name 'LASH IDÔLE' in large font, along with 'LANCOME' appearing centrally. Below this, there is additional text that reads: 'LASH LIFTING VOLUMIZING MASCARA' and 'MASCARA VOLUME CILS RECURBÉS'. The overall design is sophisticated and modern, and the text is well-designed in a clean, sans-serif font. The brush is also visible, showing its bristles, and the overall package suggests a luxurious and high-end brand positioning. The shadows and lighting in the photo enhance the visual appeal, highlighting the curves of the packaging and the brilliance of the glossy finish.

Premium Premium Scent cue: Clean

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~20.0% of the main panel

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