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Düsseldorf Airport (DUS) · Germany — Heinemann

$ 139.17

Gucci Flora Gorgeous Gardenia Eau de Parfum 100 ml

SKU: 1482040 Brand: Gucci Category: Fragrance Status: Price observed from retailer data

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Pickup: Düsseldorf Airport (DUS) · Germany

$ 139.17

Listing notes

  • Evolving into a new delicious Eau de Parfum, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia relaunches in a new campaign filled with flowers and fluffy animals
  • Travel size 100.0 ml

Specs

SKU
1482040
Volume
100.0 ml
Shade
Pink
Airport retailer
www.heinemann-shop.com
Evolving into a new delicious Eau de Parfum, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia relaunches in a new campaign filled with flowers and fluffy animals. A signature floral scent for all free-spirited women full of positive energy. The perfume is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions.Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum absolute. This delicious potion of joy is introduced by a cheerful Pear Blossom accord while a touch of Brown Sugar accord adds a delicate sweetness to its scent trail. Encased within a new, elongated bottle, the lacquered pink glass and shiny gold cap make it an object of beauty. One notable addition is the House’s distinctive Flora pattern, reimagined with a design inspired by Alessandro Michele’s vision. A core part of the Gucci identity, the motif is a painting of colourful flowers by artist Vittorio Accornero, created for Gucci in 1966. Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer and philanthropist Miley Cyrus, The #FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references where more is more. “The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time… Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?” Alessandro Michele.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Luxury
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Pastel
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Box
Size Class
Standard
Silhouette
Curvy
Material
Glass
Finish
Glossy
Components
Cap Ribbon
Texture
Smooth
Transparency
Transparent

Color & Typography

Key takeaways

Palette
Font Style
Serif
Typography Mood
Elegant
Label Density
Moderate info

Badges & Highlights

Key takeaways

Iconography
Flower
Stated Capacity
50 ml

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Spring
Sensory Cue
Floral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
15.0 %
Premium Tier
Premium

Shelf impression

The image features the Gucci Flora Gorgeous Gardenia Eau de Parfum. The packaging is a box on the left side and a glass bottle on the right. The box has a soft pink background with an intricate floral design in vibrant colors, including red, purple, yellow, and blue flowers. The brand name 'GUCCI' is displayed prominently at the top in bold, capitalized serif font, followed by 'FLORA' in slightly smaller size, also in serif font. The product name, 'GORGEOUS GARDENIA,' is located at the bottom in a more understated typeface, with 'EAU DE TOILETTE' and volume details in smaller print beneath it. The bottle is a clear glass with a faceted design, containing a light pink fragrance. The closure is a matte black cap tied with a black ribbon, adding a touch of elegance. The overall aesthetic is feminine, refreshingly floral, and elegant.

Premium Premium Scent cue: Floral

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~15.0% of the main panel

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