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Helsinki Airport (HEL)

USD 135.86

Prada Paradigme 100ml Eau de Parfum

SKU: 6808803-P Brand: Prada Category: Fragrance Status: Price observed from retailer data

$ 135.86

Listing notes

  • What if there’s another way? Paradigme, the new signature masculine fragrance by Prada
  • Travel size 100.0 ml

Specs

SKU
6808803-P
Volume
100.0 ml
What if there’s another way? Paradigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm. Another way to name a fragrance Paradigme : [pa-ruh-dym] noun. A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe. Another way to compose a fragrance Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness. Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood. At the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition. «The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic» Marie Salamagne, Master Perfumer Another way to design a bottle The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color. The outerbox is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo. “When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.” Coralie Salem, Creative Director, Prada Beauty Prada Paradigme , reserve online and collect from our Helsinki duty free store before you travel. Explore our extensive range of beauty, liquor and food when you reserve your duty free order online. Find the main Prada products available to purchase and reserve at Helsinki airport. With up to the benefit of 1000s more products available when you reserve in advance, enjoy shopping tax and duty free products online with more choice, and without the rush! Reserve online, collect and pay in store.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Minimalist
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Monochrome
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Bottle
Size Class
Standard
Silhouette
Curvy
Material
Glass
Finish
Glossy
Components
Glass
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Font Style
Sans-serif
Typography Mood
Elegant
Label Density
Clean/Minimal

Badges & Highlights

Key takeaways

Iconography
Brand logo Emblem Text
Stated Capacity
100ml

Audience & Context

Key takeaways

Target Audience
General
Contextual Fit
Everyday Household
Seasonal Vibe
Year-round
Sensory Cue
Fresh

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
-100.0 %
Premium Tier
Premium

Shelf impression

Prada Paradigme 100ml Eau de Parfum bottle image with two green glass bottles on a soft green background.

Premium Premium Scent cue: Fresh

Quick signals

Aesthetic score
-1.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~-100.0% of the main panel

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helsinki.shopdutyfree.com
135.86 USD
Oct 21, 2026
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helsinki.shopdutyfree.com
N/A
Dec 24, 2025
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helsinki.shopdutyfree.com
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Dec 24, 2025
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