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Source rating 4.5+ by Drunk Elephant
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Retailer listing rating: 5.0 out of 5

(1 source review)

E-Rase Milki Micellar Water

SKU: #391032 Brand: Drunk Elephant Category: Skin-care Status: Price observed from retailer data

$ 22.59

Listing notes

  • Cleanse the day away with Drunk Elephant E-Rase™ Clean Cleansing Micellar Water, a ceramide-rich formulation that works to effectively remove all traces of makeup, dirt, pollution and bacteria from the face
  • Travel size 240.0 ml

Specs

SKU
#391032
Volume
240.0 ml
Airport retailer
www.dublinandcorkdutyfree.ie
Cleanse the day away with Drunk Elephant E-Rase™ Clean Cleansing Micellar Water, a ceramide-rich formulation that works to effectively remove all traces of makeup, dirt, pollution and bacteria from the face. This refreshing cleanser is formulated with ultra-mild micelles that work to dissolve and lift away makeup and daily build-up without sensitizing or irritating the skin. Gentle enough for everyday use, even on the delicate eye area, this non-stripping micellar water contains fatty acids that help to restore the skin’s moisture barrier, while nourishing plant oil extracts from baobab, mongogo, wild melon seed, ximenia seed, passion fruit and sweet almond hydrate and soothe for a calm, clean complexion.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Cheerful
Color Mood
Vibrant
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Bottle
Size Class
Standard
Silhouette
Rectangular
Material
Plastic
Finish
Glossy
Components
Flip-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Playful
Label Density
Moderate info

Badges & Highlights

Key takeaways

Stated Capacity
240 ml

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Bathroom
Seasonal Vibe
Year-round
Sensory Cue
Clean

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
10.0 %
Premium Tier
Premium

Shelf impression

The image features a sleek, white bottle of E-Rase Milki Micellar Water positioned prominently against a vibrant pink background. The bottle has a tapered rectangular shape with a red flip-cap at the top. The front label is clear and predominantly white, displaying the product's name 'E-Rase™ Milki Micellar Water' in bold, modern typography. Above the product name, the text 'NEW!' is highlighted in a playful font. The label also details '3 Ceramide Blend with Meadow Root Oil' beneath the main product title. The overall aesthetic is clean and contemporary, with a bright and appealing color palette that evokes freshness and vitality.

Premium Premium Scent cue: Clean

Quick signals

Logo presence
Front-and-center branding
Logo emphasis
Covers ~10.0% of the main panel

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