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Düsseldorf Airport (DUS) · Germany — Heinemann

USD 100.43

EUR 89.99 at the shop

Gucci Flora Gorgeous Gardenia Eau de Parfum 50 ml

SKU: 1482041 Brand: Gucci Category: Fragrance Status: Price observed from retailer data

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Price at: Düsseldorf Airport (DUS) · Germany — Heinemann

$ 100.43

EUR 89.99 at the shop

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Listing notes

  • Escape into a joy-fuelled fantasy land with Gucci Flora
  • Travel size 50.0 ml

Specs

SKU
1482041
Volume
50.0 ml
Airport retailer
www.heinemann-shop.com
Escape into a joy-fuelled fantasy land with Gucci Flora. Evolving into a new delicious Eau de Parfum, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia relaunches in a new campaign filled with flowers and fluffy animals. A signature floral scent for all free-spirited women full of positive energy. The perfume is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions.Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum absolute. This delicious potion of joy is introduced by a cheerful Pear Blossom accord while a touch of Brown Sugar accord adds a delicate sweetness to its scent trail. Encased within a new, elongated bottle, the lacquered pink glass and shiny gold cap make it an object of beauty. One notable addition is the House’s distinctive Flora pattern, reimagined with a design inspired by Alessandro Michele’s vision. A core part of the Gucci identity, the motif is a painting of colourful flowers by artist Vittorio Accornero, created for Gucci in 1966. Directed and shot by artist Petra Collins and fronted by artist, actor, trailblazer and philanthropist Miley Cyrus, The #FloraFantasy campaign is a journey through a candy pink world, inspired by Japanese anime and filled with pop references where more is more. “The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time… Because who says that someone with a rock ‘n’ roll attitude can’t live in a world of flowers and embody the Flora universe?” Alessandro Michele.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Futuristic
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Pastel
Color Temperature
Warm
Contrast
Balanced

Packaging & Form

Key takeaways

Packaging
Bottle
Size Class
Standard
Silhouette
Rounded
Material
Plastic
Finish
Glossy
Components
Bottle Box Cap Label Floral print
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Font Style
Sans-serif
Typography Mood
Elegant
Label Density
Moderate

Badges & Highlights

Key takeaways

Iconography
Floral Botanical Nature
Stated Capacity
50 ml

Audience & Context

Key takeaways

Target Audience
General
Contextual Fit
Everyday Household
Seasonal Vibe
Year-round
Sensory Cue
Floral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
50.0 %
Premium Tier
Premium

Shelf impression

Gucci Flora Gorgeous Gardenia Eau de Parfum 50 ml bottle with pink floral packaging featuring colorful botanical print. Bottle is pink with gold cap and floral label.

Premium Premium Scent cue: Floral

Quick signals

Aesthetic score
0.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~50.0% of the main panel

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Düsseldorf Airport (DUS) · Germany

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