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Waterproof by Helena Rubinstein
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Heinemann Duty Free (multiple locations)

USD 41.98

EUR 37.90 at the shop

Helena Rubinstein Lash Queen Fatal Blacks Nr. 01 Black Waterproof 7 ml

SKU: 000000000000541085 Brand: Helena Rubinstein Category: Make-up Status: Price observed from retailer data

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Price at: Heinemann Duty Free (multiple locations)

$ 41.98

EUR 37.90 at the shop

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Listing notes

  • Ihrer Zeit voraus, treibt Helene Rubinstein die Entwicklung noch weiter voran: mit LASH QUEEN FATAL BLACKS, einer Mascara, die mit einer völlig neuartigen Bürste und innovativen Formel selbst im Universum dieser von Faszination, Luxus und Kreativität geprägten Marke eine kleine Revolution ist
  • Travel size 7.0 ml

Specs

SKU
000000000000541085
Volume
7.0 ml
Shade
Black
Airport retailer
www.heinemann-shop.com
Ihrer Zeit voraus, treibt Helene Rubinstein die Entwicklung noch weiter voran: mit LASH QUEEN FATAL BLACKS, einer Mascara, die mit einer völlig neuartigen Bürste und innovativen Formel selbst im Universum dieser von Faszination, Luxus und Kreativität geprägten Marke eine kleine Revolution ist. Dazu in einer umwerfenden Verpackung: mit raffiniertem Schlangendesign, bedeckt mit exklusiven Metallic-Schuppen.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Luxury
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Metallic
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Tube
Size Class
Standard
Silhouette
Cylindrical
Material
Plastic
Finish
Glossy
Components
Applicator Wand
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Elegant
Label Density
Clean/Minimal text

Badges & Highlights

Key takeaways

Claims
Waterproof
Stated Capacity
7 ml

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
20.0 %
Premium Tier
Luxury

Shelf impression

The image features a mascara product from Helena Rubinstein, titled 'Lash Queen Fatal Blacks'. The packaging is a sleek and elongated cylindrical tube that appears to have a predominant metallic finish with a reptile or snake scale pattern etched into it. The colors predominantly feature a mix of brown and bronze shades, giving it an elegant and luxurious appearance. The top portion has the logo 'HR' prominently displayed in a slightly darker shade than the background, while the title 'LASH QUEEN FATAL BLACKS' is also visible in bold black font. Next to the tube is a black applicator wand with a uniquely shaped brush that has bristles seen clearly, suggesting volumizing capabilities for eyelashes. The overall design is modern with a high-end appeal. The mascara is classified as waterproof and contains 7 ml of the product.

Premium Luxury Scent cue: Neutral

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~20.0% of the main panel

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