Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mass-market
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
Image 1 of 5
USD 19.33
Retailer listing rating: 5.0 out of 5
(1 source review)
$ 19.33
Listing notes
Specs
Product visuals
Design DNA
Packaging & Form
Color & Typography
Badges & Highlights
Audience & Context
Branding Signals
The product packaging features a colorful and vibrant design for Fazer Dumle Smooth Milk Chocolates with Toffee Flavoured Filling. The main color of the packaging is a bright red, which is complemented by a yellow panel at the bottom. The brand name 'Dumle' is prominently displayed in large, bold letters with a fun, rounded font, colored in yellow with an orange outline. The top of the package features a small logo of 'Fazer', which is written in a light blue circle with white text. The design incorporates colorful elements such as stars and fruit icons, which represent the flavors; pear (green), salted caramel (brown), and lemon (yellow). The packaging states 'Limited Edition' in a playful yellow banner, and there is a note stating 'Palm Oil Free'. The quantity of pieces, '42 pieces', is also clearly visible at the bottom right. The overall layout of text and icons creates a cheerful and inviting feel, aiming to attract customers looking for a fun, summery treat.
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Baseline
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Recorded price USD 11.06
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 13.00
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 19.69
Why ranked: Baseline catalogue order — personalization is off.
Current price USD 17.41
Why ranked: Baseline catalogue order — personalization is off.
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