Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Premium
- Emotional Tone
- Elegant
- Color Mood
- Neutral
- Color Temperature
- Warm
- Contrast
- High-contrast
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by Estée Lauder
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USD 41.44
Estée Lauder Futurist Soft Touch Brightening Concealer N° 16 5W
SKU: 1680852
Brand: Estée Lauder
Category: Make-up
Status: Price observed from retailer data
$ 41.44
Listing notes
- Look brighter now
- Travel size 6.0 ml
Specs
- SKU
- 1680852
- Volume
- 6.0 ml
Look brighter now. Even brighter in the future. With this innovative Skincealer formula, skin is instantly hydrated and looks brighter, more radiant, more perfected. Plumps fine, dry lines and improves hydration and radiance over time. Delivers the performance of a long-wearing, medium-to-full coverage brightening concealer—plus the efficacy of skincare. After 1 week: Hydration and radiance are measurably increased. After 4 weeks: Fine lines and dark circles look reduced. Undereye firmness is improved. With continued use: The telltale undereye area looks smoother, more radiant. Crepiness appears reduced. Silky hybrid formula covers and brightens dark circles. Soft Radiant finish. Water-, sweat- and humidity-resistant. All-day color true wear. Non-creasing, non-poring. The exclusive soft-touch applicator is based on the shape of a fingertip. Designed for precision application and easy blending in all areas. KEY INGREDIENTS Vitamin C Brightening Complex: Helps diminish the look of undereye circles and bring new radiance to the undereye area. Tri-Firming Complex: Helps skin feel firmer, look more resilient. Helps reduce the look of lines. Hyaluronic Acid Complex: Dual molecular weight Hyaluronic Acid helps retain moisture on the surface of the skin and provides hydration. Plus, an algae extract helps plump skin with hydration.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Bottle
- Size Class
- Standard
- Silhouette
- Cylindrical
- Material
- Glass
- Finish
- Glossy
- Components
-
Screw-cap
- Texture
- Smooth
- Transparency
- Transparent
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Serif
- Typography Mood
- Elegant
- Label Density
- Clean/Minimal text
Badges & Highlights
Key takeaways
- Stated Capacity
- Not visible
Audience & Context
Key takeaways
- Target Audience
- Feminine
- Contextual Fit
- Luxury Vanity
- Seasonal Vibe
- Year-round
- Sensory Cue
- Neutral
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
30.0 %
- Premium Tier
- Premium
Shelf impression
The product image features a glass cylindrical bottle of concealer with a black square cap. The bottle has a transparent body that showcases the light beige concealer inside. The cap is solid black with a smooth texture and a shiny surface, creating a contrast to the glossy finish of the glass. The front label displays the brand 'Estée Lauder' in bold, elegant serif typography in gold lettering. Beneath it, in a smaller font, is the product name 'Futurist Soft Touch Brightening Concealer' also in gold. The product shade 'N° 16 5W' is subtly indicated at the bottom of the label, suggesting a warm undertone to the concealer. The overall design exudes luxury and sophistication, supported by the clean and modern aesthetic. The bottle is elegant, with no visible clutter or unnecessary details, reinforcing its premium positioning.
Premium
Premium
Scent cue: Neutral
Quick signals
- Aesthetic score
- 9.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~30.0% of the main panel
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