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by Dr. Nielsen
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Copenhagen Airport (CPH) · Denmark — Heinemann

USD 17.84

Original Dr. Nielsen's Bitter 38% 0.5L PET

SKU: 888151 Brand: Dr. Nielsen Category: Aperitifs Status: Price observed from retailer data

$ 17.84

Listing notes

  • The story behind Original Dr
  • Travel size 0.5 l

Specs

SKU
888151
Volume
0.5 l
The story behind Original Dr. Nielsen’s Bitter goes back to the time when Doctor Nielsen, who lived in a small village called Hobro, in Denmark,created in his spare time, what he considered was, the “real bitter”. Together with his good friend the pharmacist, the recipe was perfected. In 1988 the recipe was handed over to our company, so other discerning people could enjoy this Danish Bitter. The old Pharmacy, where Original Dr. Nielsen’s Bitter was ‘born’ is pictured on the front label.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Vintage
Brand Vibe
Mid-tier
Emotional Tone
Friendly
Color Mood
Warm
Color Temperature
Warm
Contrast
Moderate

Packaging & Form

Key takeaways

Packaging
Bottle
Size Class
Standard
Silhouette
Geometric
Material
Plastic
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Serif
Typography Mood
Traditional
Label Density
Moderate info

Badges & Highlights

Key takeaways

Stated Capacity
0.5L

Audience & Context

Key takeaways

Target Audience
General
Contextual Fit
Everyday Household
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
10.0 %
Premium Tier
Mid-tier

Shelf impression

The image shows a rectangular bottle of Dr. Nielsen's Bitter with a dark amber liquid inside. The bottle has a thick neck and a screw cap, which is also dark with gold lettering and a logo. The label is prominently placed on the front of the bottle and is yellow with a thick white border. In the center, it displays the text 'Doctors NIELSEN’S' in bold black serif font, with 'Bitter' below it in a smaller font. Above this, the word 'ORIGINAL' is displayed. There is a vintage illustration of a building with a bare tree beside it at the bottom right of the label. The label features some intricate details reminiscent of vintage-style packaging. The amber color of the liquid adds to the warm aesthetic of the product.

Mid-tier Mid-tier Scent cue: Neutral

Quick signals

Logo presence
Front-and-center branding
Logo emphasis
Covers ~10.0% of the main panel

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