Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mass-market
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
Image 1 of 5
USD 17.35
Retailer listing rating: 5.0 out of 5
$ 17.35
Listing notes
Specs
Product visuals
Design DNA
Packaging & Form
Color & Typography
Audience & Context
Branding Signals
The packaging for Maltesers Truffles features a vibrant red base color with multiple large, circular shapes in varying shades of red. The central part of the front displays a big, bold red circle with a shiny, golden aura, prominently featuring the word 'Maltesers' in white uppercase lettering in a playful and flowing font. Underneath, the word 'Truffles' is written in a smaller, gold font. There are two images of chocolate truffles shown: One with a cut away revealing a malt filling and honeycomb pieces, and the other is a whole truffle which appears smooth and shiny. The bottom of the packaging showcases a tag line stating 'Creamy, Crunchy, Truffly.' Additionally, small golden specks can be seen scattered throughout the background, alternating with the red circles and giving a festive feel. The overall design is colorful and inviting, appealing to chocolate lovers.
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Baseline
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Recorded price USD 22.64
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 8.20
Why ranked: Baseline catalogue order — personalization is off.
Current price USD 11.19
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 21.31
Why ranked: Baseline catalogue order — personalization is off.
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