Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Premium
- Emotional Tone
- Energetic
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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by Fable
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Vienna International Airport (VIE) · Austria — Heinemann
$ 47.64
Heinemann Duty Free (multiple locations)
$ 47.64
Heinemann Duty Free Denmark (multiple locations)
Price unavailable
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Single Malt Whisky - Buy or pre-order online | Heinemann Shop
SKU: 1621534
Brand: Fable
Category: Whiskey
Status: Price observed from retailer data
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Pickup: Vienna International Airport (VIE) · Austria
$ 47.64
Listing notes
- Founded on the art of storytelling, illustration and whisky-making, our fifth release comprising of 9000 bottles is an exceptional creation
- Travel size 0.7 l
Specs
- SKU
- 1621534
- Volume
- 0.7 l
- Airport retailer
- www.heinemann-shop.com
Founded on the art of storytelling, illustration and whisky-making, our fifth release comprising of 9000 bottles is an exceptional creation. Bottled at 8 years old, 46.5%, non-chill filtered and natural colour, these whiskies are matured for a minimum of 8 years in ex-bourbon barrels and hogshead casks, creating a rich honeyed Blended Malt with an oaky finish
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Bottle
- Size Class
- Standard
- Silhouette
- Cylindrical
- Material
- Glass
- Finish
- Transparent
- Components
-
Screw-cap
- Texture
- Smooth
- Transparency
- Transparent
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Bold
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Iconography
-
Crown
- Stated Capacity
- 70cl
Audience & Context
Key takeaways
- Target Audience
- Adult
- Contextual Fit
- Bar/Drink Cabinet
- Seasonal Vibe
- Year-round
- Sensory Cue
- Fruity
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
20.0 %
- Premium Tier
- Mid-tier
Shelf impression
The image shows a bottle of Fable Blended Malt Scotch Whisky. The bottle is cylindrical with a distinctive elongated neck and a rounded top. The cap is light-colored, possibly natural cork, though it appears plastic in finish. The body of the bottle is clear, showcasing the amber liquid inside, with a label affixed to the front. The label dominates the upper half of the bottle's body. The word ‘FABLE’ is prominently printed in uppercase letters, black in color, occupying a significant portion of the label. Below it, it states ‘BLENDED MALT SCOTCH WHISKY’ in smaller font. The central artwork features a whimsical illustration that resembles a dark figure with a crown, reminiscent of a king, and a contrasting lighter figure below it. The figures are stylized and cartoonish, with exaggerated features such as looming hands and a spooky expression, hinting at a playful storytelling theme. Much of the remaining label space is taken up by the product name at the bottom – ‘The Fiendish King AGED 5 YEARS’ rendered in a handwritten style in white. There are additional texts indicating it is bottled on a specific date, non-chill filtered, and that natural color was used, as well as the batch information indicating it is part of a limited series (batch 4 of 9000). The background of the label is predominantly white, enhancing the contrast with the dark illustrations and the bold typeface. The overall color palette used is a mix of black, white, and amber.
Premium
Mid-tier
Scent cue: Fruity
Quick signals
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~20.0% of the main panel
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