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Hong Kong International Airport (HKG)

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by Versace
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Versace Versace Eau Fraîche Deodorant Stick 75 ml

SKU: 797713 Brand: Versace Category: Fragrance Status: Price observed from retailer data

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$ 40.78

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Listing notes

  • A new harmony of scent, a surprisingly fresh fragrance
  • Travel size 75.0 ml

Specs

SKU
797713
Volume
75.0 ml
Airport retailer
www.taxfree-heinemann.dk
A new harmony of scent, a surprisingly fresh fragrance. Synonymous with elegance and seduction, it is dedicated to the modern man, full of charisma and self-confidence.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Vibrant
Color Temperature
Cool

Packaging & Form

Key takeaways

Packaging
Tube
Size Class
Standard
Silhouette
Cylindrical
Material
Plastic
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Bold
Label Density
Clean/Minimal text

Badges & Highlights

Key takeaways

Stated Capacity
75 ml

Audience & Context

Key takeaways

Target Audience
Masculine
Contextual Fit
Bathroom
Seasonal Vibe
Year-round
Sensory Cue
Fresh

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
15.0 %
Premium Tier
Premium

Shelf impression

The image features a deodorant stick from the luxury brand Versace. The packaging is predominantly a vibrant blue color, with a glossy finish. The container displays a reptile skin pattern in a lighter blue tone, with a shiny cylindrical cap at the top. The text on the packaging is presented in bold white typography, prominently stating 'VERSACE' at the top, followed by 'MAN' in smaller letters, and 'EAU FRAÎCHE' underneath with 'DEODORANT STICK' at the bottom. The overall shape of the product is cylindrical, with a standard size of 75 ml. The aesthetic appears luxurious and modern, conveying a sense of elegance and sophistication. The product is likely targeting a masculine audience, positioned as a premium product. There's a clean and minimal text layout, with an overall smooth and polished texture.

Premium Premium Scent cue: Fresh

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~15.0% of the main panel

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