Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mid-tier
- Emotional Tone
- Cheerful
- Color Mood
- Pastel
- Color Temperature
- Warm
- Contrast
- Moderate
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by West Coast Cooler
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West Coast Cooler Sunburst 25cl
SKU: #395670
Brand: West Coast Cooler
Category: Wine
Status: Price observed from retailer data
$ 4.59
Listing notes
- Refreshing Peach, Mango, Pineapple & Passionfruit Flavoured Wine Cooler with Sugar & Sweeteners
- Travel size 25.0 cl
Specs
- SKU
- #395670
- Volume
- 25.0 cl
- Airport retailer
- www.dublinandcorkdutyfree.ie
Refreshing Peach, Mango, Pineapple & Passionfruit Flavoured Wine Cooler with Sugar & Sweeteners.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Can
- Size Class
- Standard
- Silhouette
- Cylindrical
- Material
- Metal
- Finish
- Glossy
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Serif
- Typography Mood
- Playful
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Stated Capacity
- 250 ml
Audience & Context
Key takeaways
- Target Audience
- Young adults
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Summer
- Sensory Cue
- Fruity
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
20.0 %
- Premium Tier
- Mid-tier
Shelf impression
The product is a can of West Coast Cooler Sunburst. The can has a pastel color palette with a light peach background. It features abstract shapes in yellow, orange, and pink, suggesting a vibrant and fruity theme. The brand name 'West Coast Cooler' is prominently displayed in an elegant, flowing serif font in dark blue. Below that, the word 'SUNBURST' is styled in a bold serif font. There is additional text that reads 'Peach & Mango Flavoured WINE COOLER' along with nutritional information and alcohol content. The overall look is fun and playful, appealing to a youthful audience.
Mid-tier
Mid-tier
Scent cue: Fruity
Quick signals
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~20.0% of the main panel
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Purchase boundary
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