Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mass-market
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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Source rating 4.5+
by Nerds
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Retailer listing rating: 5.0 out of 5
(1 source review)
Nerds Candy Sweets Gummy Clusters Sharing Bag Fruits
SKU: #392197
Brand: Nerds
Category: Sweet food
Status: Price observed from retailer data
Price at: Dublin and Cork Airports (DUB, ORK)
$ 2.23
EUR 2.00 at the shop
Report wrong price
Listing notes
- Glucose Syrup*, Sugar, Dextrose, Gelatine (Pork), Modified Maize Starch*, Acids (Malic Acid, Citric Acid), Water, Acidity Regulator (Sodium Citrate), Concentrated Fruit Juices (Apple, Watermelon), Plant and Vegetable Concentrates (Black Carrot, Spirulina, Red Radish), Flavourings, Thickener (Gum Arabic), Glazing Agent (Carnauba Wax), Colour (Curcumin), *Contains Glucose Syrup and Starch From Genetically Modified Maize
- Travel size 113.0 g
Specs
- SKU
- #392197
- Volume
- 113.0 g
- Airport retailer
- www.dublinandcorkdutyfree.ie
Glucose Syrup*, Sugar, Dextrose, Gelatine (Pork), Modified Maize Starch*, Acids (Malic Acid, Citric Acid), Water, Acidity Regulator (Sodium Citrate), Concentrated Fruit Juices (Apple, Watermelon), Plant and Vegetable Concentrates (Black Carrot, Spirulina, Red Radish), Flavourings, Thickener (Gum Arabic), Glazing Agent (Carnauba Wax), Colour (Curcumin), *Contains Glucose Syrup and Starch From Genetically Modified Maize. Typical Values per 100g: Energy 1434 kJ / 343 kcal, Fat <0.5g, of which saturates <0.1g, Carbohydrate 82g, of which sugars 70g, Protein 2.3g, Salt 0.35g.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Pouch
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Plastic
- Finish
- Glossy
- Components
-
Screw-cap
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Playful
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Iconography
-
Fruit icons
- Stated Capacity
- 113 g
Audience & Context
Key takeaways
- Target Audience
- Kid-friendly
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Sweet
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
30.0 %
- Premium Tier
- Budget
Shelf impression
A vibrant and colorful candy packaging displaying a playful and whimsical design. The background of the package is predominantly pink with a glossy finish. The top of the bag features a round transparent section for easy opening, with the text 'Nerds Candy' in bold, playful font. Below the brand name, 'Gummy Clusters' is prominently featured in a slightly smaller font, and the words 'sweet & gummy inside' are elegantly inscribed. At the bottom, the word 'fruits' is presented in a bold, solid background, indicate it is a fruit-flavor candy. The design includes colorful cartoon characters that resemble nerdy little creatures in green, orange, and purple, adding a fun and inviting aesthetic. There are small, colorful dots around the text, enhancing the playful vibe. The package specifies 'made with natural colors,' indicating a focus on natural ingredients. Nutritional highlights are indicated with phrases like 'tangy & crunchy outside'.
Mass-market
Budget
Scent cue: Sweet
Quick signals
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~30.0% of the main panel
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Baseline
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