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Source rating 4.5+ by MAC
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Retailer listing rating: 5.0 out of 5

(1 source review)

Prep + Prime Lip Primer

SKU: 084475 Brand: MAC Category: Make-up Status: Price observed from retailer data

$ 25.47

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Listing notes

  • A colour-free base to wear under lipstick

Specs

SKU
084475
Airport retailer
www.dublinandcorkdutyfree.ie
A colour-free base to wear under lipstick. Adds light moisture, smoothes and refines the lips. Improves the appearance of applied lip products. Key Claims and Benefits Reduces lipstick feathering Provides long-term hydration Fragrance-free Oil-free Dermatologist tested How to use Apply a thin coating over entire lip area and over lip edges.Follow with lip colour. If desired, line lips.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Monochrome
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Tube
Size Class
Standard
Silhouette
Cylindrical
Material
Plastic
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Bold
Label Density
Clean/Minimal text

Audience & Context

Key takeaways

Target Audience
Gender-neutral
Contextual Fit
Everyday Household
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
50.0 %
Premium Tier
Premium

Shelf impression

The image features a sleek lip primer packaging with a black glossy finish. The cap is cylindrical and tapers slightly toward the top, while the base is also cylindrical and straight. The primer stick is slightly off-white and protrudes from the top of the container. The brand name 'MAC' is prominently displayed in bold white letters on the side of the packaging, with the product name 'PREP + PRIME' also in white text on the body of the tube. The background is neutral, which highlights the product's elegant design.

Premium Premium Scent cue: Neutral

Quick signals

Logo presence
Front-and-center branding
Logo emphasis
Covers ~50.0% of the main panel

This is preserved retailer history, not a live offer. Save it for comparison; ordering stays unavailable until this exact product is refreshed.

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Explore snapshots

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www.dublinandcorkdutyfree.ie
25.47 USD
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www.dublinandcorkdutyfree.ie
25.47 USD
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