Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Mass-market
- Emotional Tone
- Bold
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- Balanced
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by MAC
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USD 29.32
MAC Macximal Matte Lipstick N° 697 Flamingo
SKU: 1617965
Brand: MAC
Category: Make-up
Status: Price observed from retailer data
$ 29.32
Listing notes
- Our iconic lipstick has been maxed out to give lips MORE with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer
- Travel size 3.5 g
Specs
- SKU
- 1617965
- Volume
- 3.5 g
- Weight
- 3.5 g
- Shade
- Flamingo
Our iconic lipstick has been maxed out to give lips MORE with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Get MORE COLOUR with full-coverage, pigment-rich payoff in our widest range of [40] Artist-appoved shades. Get MORE COMFORT with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips. Get MORE CARE with instant and eight-hour moisture. Get MORE LONGWEAR with 12 hours of non-fading, long-lasting colour that leaves lips looking visibly fuller from the very first ultra-vibrant glide. Get a MORE LUXE look with a high-shine packaging design on the outside and M·A·C-embossed bullet on the inside. And finally, get MORE RESPONSIBLE with a lipstick case featuring at least 30% PCR material. The iconic matte Lipstick that changed the world we live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will…)
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Tube
- Size Class
- Standard
- Silhouette
- Cylindrical
- Material
- Plastic
- Finish
- Matte
- Components
-
Lipstick core Winding mechanism Cap Wrapper
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Font Style
- Sans-serif
- Typography Mood
- Bold
- Label Density
- Moderate
Badges & Highlights
Key takeaways
- Iconography
-
Lipstick Swatch Shade label
- Stated Capacity
- -1
Audience & Context
Key takeaways
- Target Audience
- General
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Fruity
Branding Signals
Key takeaways
- Logo Presence
- No logo on pack
- Logo Emphasis
-
-100.0 %
- Premium Tier
- Mid-tier
Shelf impression
Swatches of MAC Macximal Matte Lipstick N° 697 Flamingo on forearm with six tubes of lipsticks aligned vertically to the right. The swatches show labeled shade numbers and names in white text on skin. Packaging tubes are black with silver accents. Dominant colors include pinks, magentas, and coral tones. The scene appears well-lit with neutral background surface.
Mass-market
Mid-tier
Scent cue: Fruity
Quick signals
- Aesthetic score
- -1.0 / 10
- Logo presence
- Minimal badge work
- Logo emphasis
- Covers ~-100.0% of the main panel
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