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Source rating 4.5+ by Estee Lauder
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Retailer listing rating: 5.0 out of 5

(1 source review)

Mini Sumptuous Extreme Mascara 2.8ml

SKU: 1401514 Brand: Estee Lauder Category: Make-up Status: Price observed from retailer data

$ 18.24

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Listing notes

  • Lashes seem to multiply, magnify and grow to extremes
  • Travel size 2.8 ml

Specs

SKU
1401514
Volume
2.8 ml
Shade
Extreme Black
Airport retailer
www.dublinandcorkdutyfree.ie
Lashes seem to multiply, magnify and grow to extremes. Sumptuous Extreme creates outrageous volume, lift and curves for an audacious, false-lash effect. Eyes look brighter, wider and more seductive. Extreme Bold Volume formula is a blend of three high-volume fibres in a mousse-light base. The formula acts almost like lash extensions, multiplying and growing the look of lashes. The formula is also fortified with conditioning lash-advancing vitamin complex. The BrushComber Extreme has two types of bristles: flexible fibres to carry maximum formula; solid fibres to comb and separate for separated definition.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Luxury
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Premium
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Box
Size Class
Standard
Silhouette
Cylindrical
Material
Cardboard
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Elegant
Label Density
Moderate info

Badges & Highlights

Key takeaways

Stated Capacity
0.27 OZ

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
10.0 %
Premium Tier
Premium

Shelf impression

The product is Estee Lauder's Sumptuous Extreme Lash Multiplying Volume Mascara in number 01 Extreme Black. The mascara comes in a sleek, sophisticated-looking packaging. The outer box is a deep navy blue with white and gold text, featuring the brand name 'ESTEE LAUDER' prominently at the top in gold. The product itself features a shiny, reflective gold tube with a black cap. The mascara wand with a thick, bristle brush is beside the tube, indicating its function to enhance lash volume. The tube has elegant lettering with the product name 'Sumptuous Extreme' and additional product details printed on it in a stylish font. There are no visible logos on the mascara brush itself, but the packaging is indicative of a premium product. The colors are striking, with the gold and navy creating a luxurious feel. The surface finish appears glossy. The overall shape of the mascara tube is cylindrical and standard in size, typically consistent with mascara containers.

Premium Premium Scent cue: Neutral

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~10.0% of the main panel

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