Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Premium
- Emotional Tone
- Confident
- Color Mood
- Modern
- Color Temperature
- Cool
- Contrast
- High-contrast
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by Calvin Klein
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USD 17.85
Calvin Klein CK Free Deodorant Stick 75 ml
SKU: 214437
Brand: Calvin Klein
Category: Fragrance
Status: Price observed from retailer data
$ 17.85
Listing notes
- A light & fresh scent for the confident, casual and independent man who wants to live free and has nothing to prove
Specs
- SKU
- 214437
- Weight
- 75.0 g
A light & fresh scent for the confident, casual and independent man who wants to live free and has nothing to prove. Experience the ultimate freedom.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Stick
- Size Class
- Standard
- Silhouette
- Cylindrical
- Material
- Plastic
- Finish
- Glossy
- Components
-
Screw-cap
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Modern
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Claims
-
Alcohol-free
- Stated Capacity
- 2.5 OZ
Audience & Context
Key takeaways
- Target Audience
- Masculine
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
15.0 %
- Premium Tier
- Mid-tier
Shelf impression
The product is a deodorant stick by Calvin Klein, labeled as CK Free. The stick is presented in a cylindrical plastic container with a glossy finish and a teal blue color. The lid is rounded and fits securely on top of the base. The front of the container has the name 'ckfree' prominently displayed in a modern sans-serif font and is in light gray, positioned above the brand name 'CALVIN KLEIN' which is larger and also in a sans-serif font. Below that, the word 'deodorant' is written in white on a light blue band, with additional text indicating 'alcohol free/sans alcohol' also written in smaller font. The container has a clear label of weight, 'NET WT 2.5 OZ 70g', at the bottom. The overall design conveys a modern, clean and minimalist aesthetic, targeted towards a male audience.
Premium
Mid-tier
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~15.0% of the main panel
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Listing provenance
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Offer source
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Comparison context
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Baseline
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