Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Mid-tier
- Emotional Tone
- Energetic
- Color Mood
- Warm
- Color Temperature
- Warm
- Contrast
- High-contrast
Image 1 of 5
Retailer listing rating: 5.0 out of 5
(10 source reviews)
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Price at:
$ 23.59
Listing notes
Specs
Product visuals
Design DNA
Packaging & Form
Color & Typography
Badges & Highlights
Audience & Context
Branding Signals
The product is a cylindrical spray canister from the brand Piz Buin. The main label displays the brand name 'PIZ BUIN' prominently at the top in bold orange sans-serif font. Below the brand name, the product title reads 'TAN & PROTECT®' in large white letters with a slight curve. Near the bottom, the product type 'TAN INTENSIFYING SUN SPRAY' appears in smaller white text. The SPF number '15' is shown in bold orange with 'SPF' underneath it, and the term 'MEDIA' appears directly below the SPF in an orange circle. The label is predominantly dark brown, which gives it a sleek and modern look, employing a matte finish. The cap is a darker brown, giving a uniform appearance to the top of the canister. The packaging has no visible embellishments or unnecessary graphics, showcasing a minimalist design. The overall cylindrical shape is simple and functional. The spray can appears to be standard size for body sprays, possibly around 200–250 mL. The primary color palette consists of black, brown, and orange hues, conveying a warm and inviting mood. The design style is modern and premium, intended for a mid-tier to premium target audience. No imagery or icons are present except the text, which maintains a clean and minimalistic aesthetic. The tone of the design feels cheerful and energetic, fitting for a sunscreen product meant for outdoor enjoyment. There are no badges or claims listed on the packaging, indicating a straightforward approach. No clear usage instructions are visible on the front of the canister.
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Baseline
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Current price USD 4.75
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 15.63
Why ranked: Baseline catalogue order — personalization is off.
Current price USD 6.23
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 5.37
Why ranked: Baseline catalogue order — personalization is off.
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