Powermatte Lip Pigment American Woman

Potency and precision-the new power couple. An innovative concentrate of our most powerful matte yet. Fluid Pigment Complex, liquefied pigment with a zero-gravity feel, introduces infinite matte color saturation with ultra-flexible longwear. Sensorial, lightweight texture that applies like an ink on lips. Dries down to lock in formula for a smudge-resistant, carefree wear. Matte. Empowered. POWER OF PIGMENT: FULL COVERAGE PIGMENT WITH ONE SWIPE APPLICATION Smooth liquid texture glides on with ease to give fully saturated opaque coverage Ultra-pigmented color has true matte finish Custom doe-foot applicator provides effortless precision in one swipe POWER OF COMFORT: LONGWEAR COLOR WITH A COMFORTABLE TEXTURE Fluid Pigment Complex provides lightweight, flexible color that moves with lips and feels comfortable Longwear formula provides lasting, smudge-resistant wear POWER OF CHOICE: WIDE SHADE RANGE Create any lip look from neutral to bold to fit any occasion Perfect nude, pink, red and berry for any skin tone