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Source rating 4.5+ by Midleton Very Rare

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Retailer listing rating: 5.0 out of 5

(1 source review)

40th Anniversary Irish Whiskey 70cl

SKU: #388921 Brand: Midleton Very Rare Category: Whiskey Status: Price observed from retailer data

$ 22764.31

Sep 28, 2026 05:42 UTC

Listing notes

The limited 40th Anniversary Ruby Edition from Midleton Very Rare, the pinnacle of Irish Whiskey Nose: Opens with a rich and delightful burst of berry fruits as notes of blackcurrant, raspberry, and plum come to the fore
Travel size 70.0 cl

Specs

SKU: #388921
Volume: 70.0 cl
Airport retailer: www.dublinandcorkdutyfree.ie

The limited 40th Anniversary Ruby Edition from Midleton Very Rare, the pinnacle of Irish Whiskey Nose: Opens with a rich and delightful burst of berry fruits as notes of blackcurrant, raspberry, and plum come to the fore. A delicate perfume with aromatic spices and an earthy woodland character are complemented by the additional orchard fruits and citrus peel, all the while the seasoned oak imparts sweet vanilla, cinnamon, and fragrant honeycomb. The elegance of the grain whiskey quietly emerges to reveal soft and nuanced floral undertones. Taste: Succulent fruits at first that are initially met with pot still spices, imparting notes of freshly grated ginger and clove oil. The oak’s soft tannins, combined with a nutty character, impart notes of flaked almonds and nutmeg that are wonderfully balanced by the seasoned port cask’s contribution of ripe berry fruits, cassis, and dark chocolate. Finish: Luxuriously long and satisfying, where the seasoned oak, fruits and spice continue to linger, eventually yielding only to time.

Product visuals

Properties

Design DNA

Key takeaways

Design Style: Luxury
Brand Vibe: Premium
Emotional Tone: Elegant
Color Mood: Earthy
Color Temperature: Warm
Contrast: High-contrast

Packaging & Form

Key takeaways

Packaging: Bottle
Size Class: Standard
Silhouette: Curvy
Material: Glass
Finish: Glossy
Components: Liquid Glass bottle Gold foil label Glass stopper Decorative collar Gemstone accents
Texture: Smooth
Transparency: Opaque

Color & Typography

Key takeaways

Font Style: Serif
Typography Mood: Elegant
Label Density: Clean/Minimal

Badges & Highlights

Key takeaways

Iconography: Crest Flourish Typography
Claims: 40th Anniversary The Pinnacle of Irish Whiskey
Stated Capacity: -1

Audience & Context

Key takeaways

Target Audience: General
Contextual Fit: Everyday Household
Seasonal Vibe: Year-round
Sensory Cue: Floral

Branding Signals

Key takeaways

Logo Presence: No logo on pack
Logo Emphasis: 0.0 %
Premium Tier: Premium

Shelf impression

A dark bottle of whiskey with a gold label, red liquid inside, and a tall clear stopper. The label reads "MIDDLETON Very Rare" with decorative gold typography and a crest, featuring a 40th Anniversary inscription near the bottom. The bottle has a diamond-cut shoulder and a gold collar with a pink gemstone band. The background is black, highlighting the amber liquid and ornate bottle design.

Premium Premium Scent cue: Floral