Design DNA
Key takeaways
- Design Style
- Vintage
- Brand Vibe
- Mid-tier
- Emotional Tone
- Bold
- Color Mood
- Earthy
- Color Temperature
- Warm
- Contrast
- High-contrast
Image 1 of 4
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Pickup: Global
$ 25.58
Listing notes
Specs
Product visuals
Design DNA
Packaging & Form
Color & Typography
Badges & Highlights
Audience & Context
Branding Signals
A bottle of Sailor Jerry Spiced Rum. The bottle has a classic, curvy design, made of clear glass that shows off the amber color of the rum inside. The neck of the bottle is slightly narrower before widening towards the body. It features a black screw-on cap with a silver band and the brand name 'Sailor Jerry' embossed in a decorative script at the top beneath the cap. The label is a pale yellow with a black outline; it has a colorful illustration of a tattooed woman playing a guitar, which evokes a vintage tattoo art style. The label includes text in a playful, script typeface: 'Sailor Jerry Spiced' and below that, '80 Proof'. Additional text includes alcohol content '40% VOL. 40% ALC./VOL.', and net volume '1 Lit re'. The design has a retro feel, emphasizing the brand's history. The overall look is bold and eye-catching, appealing to a masculine audience, likely evoking themes related to sailors and maritime culture. The prominent and colorful tattoo imagery sets a fun and adventurous mood.
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Baseline
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Recorded price USD 25.98
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 34.45
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 51.86
Why ranked: Baseline catalogue order — personalization is off.
Recorded price USD 37.55
Why ranked: Baseline catalogue order — personalization is off.
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