Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mass-market
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Neutral
- Contrast
- High-contrast
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Last refreshed at 2025-12-11T06:56:25.417447
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Source rating 4.5+
by Brand
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Retailer listing rating: 5.0 out of 5
(2 source reviews)
Smarties Travel Cards Topper Giant Hexatube 130g
SKU:
Brand: Brand
Category: Sweet food
Status: Price observed from retailer data
$ 4.59
Listing notes
- Smarties Travel Cards Topper Giant Hexatube 130g
- Travel size 130.0 g
Specs
- Volume
- 130.0 g
- Airport retailer
- barcelona.shopdutyfree.com
Smarties Travel Cards Topper Giant Hexatube 130g
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Tube
- Size Class
- Standard
- Silhouette
- Cylindrical
- Material
- Cardboard
- Finish
- Glossy
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Playful
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Iconography
-
Ice Cream Toys
- Stated Capacity
- 130g
Audience & Context
Key takeaways
- Target Audience
- Kid-friendly
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- None
- Sensory Cue
- Neutral
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
50.0 %
- Premium Tier
- Economy
Shelf impression
The product is a cylindrical packaging featuring a colorful design. The top section showcases bright graphics consisting of a blue background with the text 'travel cards' prominently displayed in red letters, accompanied by images of cards depicting various playful themes. Beneath this is a green band with playful text that states 'SET 1 classic cards travel hunt', decorated with small candy-like designs. The lower part of the packaging is primarily blue, displaying the iconic 'Smarties' logo in a large, bold, white font, surrounded by colorful multi-hued candy pieces arranged in a semi-circle. Additional text on the side states 'I'm paper' and other details regarding the product. The base of the tube is hexagonal while the overall structure is a giant tube. The colors are vibrant and eye-catching, with a mixture of blues, greens, reds, and yellow. The design is playful and aimed at children and families.
Mass-market
Economy
Scent cue: Neutral
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~50.0% of the main panel
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Baseline
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