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Source rating 4.5+ by Wild Turkey

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Retailer listing rating: 5.0 out of 5

(100 source reviews)

Wild Turkey 101P Bourbon 1L

SKU: 58704 Brand: Wild Turkey Category: Whiskey Status: Price observed from retailer data

$ 41.37

Sep 19, 2026 19:41 UTC

Listing notes

America's biggest-selling premium bourbon, the much-loved Wild Turkey 101 is a richly-flavoured concoction with a mellowness that belies its high strength
Travel size 1.0 L

Specs

SKU: 58704
Volume: 1.0 L
Airport retailer: www.dublinandcorkdutyfree.ie

America's biggest-selling premium bourbon, the much-loved Wild Turkey 101 is a richly-flavoured concoction with a mellowness that belies its high strength. This bottling has been aged for at least 6 years before coming out of the barrel at 109 proof, it is only diluted slightly before bottling at 101 proof with plenty of pep. 50.5% ABV.

Product visuals

Properties

Design DNA

Key takeaways

Design Style: Traditional
Brand Vibe: Premium
Emotional Tone: Confident
Color Mood: Warm
Color Temperature: Warm
Contrast: High-contrast

Packaging & Form

Key takeaways

Packaging: Bottle
Size Class: Standard
Silhouette: Cylindrical
Material: Glass
Finish: Glossy
Components: Screw-cap
Texture: Smooth
Transparency: Transparent

Color & Typography

Key takeaways

Palette
Font Style: Sans-serif
Typography Mood: Bold
Label Density: Moderate info

Badges & Highlights

Key takeaways

Iconography: Turkey Award ribbon
Stated Capacity: 1L

Audience & Context

Key takeaways

Target Audience: Adult
Contextual Fit: Luxury Vanity
Seasonal Vibe: Year-round
Sensory Cue: Earthy

Branding Signals

Key takeaways

Logo Presence: Logo visible
Logo Emphasis: 20.0 %
Premium Tier: Premium

Shelf impression

A clear glass bottle containing Wild Turkey Kentucky Straight Bourbon Whiskey. The bottle is tall and cylindrical with a slightly curved neck. It features a large, prominent label with 'WILD TURKEY' at the center below a graphic of a turkey. The background color of the label is white with red and black accents. The neck of the bottle has a red and white band that says 'BOURBON 101'. The whiskey inside the bottle is amber in color. The cap is a dark color, likely black, and has a smooth, polished appearance. The overall design is classic and evoking a sense of tradition and quality, reflecting the bourbon's heritage.

Premium Premium Scent cue: Earthy