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Source rating 4.5+ by NARS
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Retailer listing rating: 5.0 out of 5

(1 source review)

Soft Matte Primer

SKU: #384599 Brand: NARS Category: Make-up Status: Price observed from retailer data

$ 43.11

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Listing notes

  • Discover instant mattification with a lightweight makeup primer that gently glides over skin with a transformative water-gel texture and then breaks into a velvety, soft matte finish
  • Travel size 1.0 ml

Specs

SKU
#384599
Volume
1.0 ml
Airport retailer
www.dublinandcorkdutyfree.ie
Discover instant mattification with a lightweight makeup primer that gently glides over skin with a transformative water-gel texture and then breaks into a velvety, soft matte finish. It instantly fills in uneven, textured skin and prepares it for smooth foundation application, while maintaining makeup wear and controlling the appearance of shine. Featuring NARS’ exclusive Climate Balancing Technology to help retain hydration in dry climates and absorb excess moisture in humid ones, and prevents excess sweat and sebum from breaking down makeup.DETAILS:Non-acnegenic; won’t clog poresDermatologist tested

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Monochrome
Color Temperature
Neutral
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Tube
Size Class
Standard
Silhouette
Curvy
Material
Plastic
Finish
Matte
Components
Flip-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Minimalist
Label Density
Clean/Minimal text

Audience & Context

Key takeaways

Target Audience
Gender-neutral
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
30.0 %
Premium Tier
Premium

Shelf impression

The product is a Soft Matte Primer by NARS. It comes in a sleek black tube with a matte finish. The brand name 'NARS' is prominently displayed in large, white, modern typography along the side of the tube. Below the brand name, the product name 'SOFT MATTE PRIMER' is written in a smaller size, also in white, suggesting elegance and simplicity. The text is clear and easily readable. The overall design has a minimalist aesthetic with a focus on the brand and product name. The cap of the tube is a standard flip cap, and the bottom part of the tube has a semi-curved shape making it easy to hold and dispense the product. There's a slightly glossy band at the top where the lid attaches to the tube, creating a contrast with the matte body of the packaging. No additional graphics or decorative elements are present, emphasizing the streamlined and professional look of the product.

Premium Premium Scent cue: Neutral

Quick signals

Logo presence
Front-and-center branding
Logo emphasis
Covers ~30.0% of the main panel

This is preserved retailer history, not a live offer. Save it for comparison; ordering stays unavailable until this exact product is refreshed.

Airport availability

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Retailer policies

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www.dublinandcorkdutyfree.ie

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