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Source rating 4.5+ by Marabou
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Retailer listing rating: 4.5 out of 5

(6 source reviews)

Marabou Apelsinkrokant 170g

SKU: 1618366 Brand: Marabou Category: Sweet food Status: Price observed from retailer data

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Pickup: Global

$ 7.43

Listing notes

  • En unik kombination af blød og cremet mælkechokolade med appelsinsmag og sprød karamel i kingsize størrelse
  • Travel size 170.0 kg
  • Crafted with Mælkechokolade

Specs

SKU
1618366
Volume
170.0 kg
Weight
170.0 kg
Airport retailer
www.taxfree-heinemann.dk
En unik kombination af blød og cremet mælkechokolade med appelsinsmag og sprød karamel i kingsize størrelse. Anderledes men lækker!

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Mid-tier
Emotional Tone
Cheerful
Color Mood
Vibrant
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Box
Size Class
Standard
Silhouette
Rectangular
Material
Paper
Finish
Glossy
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Playful
Label Density
Moderate info

Badges & Highlights

Key takeaways

Iconography
Fruit icons
Certifications
Sustainably sourced cocoa
Stated Capacity
230 g

Audience & Context

Key takeaways

Target Audience
General
Contextual Fit
Everyday Household
Seasonal Vibe
Year-round
Sensory Cue
Fruity

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
15.0 %
Premium Tier
Mid-tier

Shelf impression

The product is a chocolate bar wrapper featuring Marabou brand. The wrapper has a light yellow background with a glossy finish, suggesting a premium feel. The Marabou logo is prominently displayed in red, styled in a playful, bold font. Below the logo, the text 'Since 1916' appears in a smaller sans-serif font. The name of the chocolate bar, 'Apelsinkrokant', (meaning Orange Crunch in Swedish) is written in a larger orange font with a generous curve to match the logo style. The wrapper features a vibrant orange graphic of two segments of orange fruit and bits of chocolate pieces, emphasizing the orange flavor. There's a 'KING SIZE' label marked in red on the top left and a ‘230 g’ indicator on the right side of the wrapper. A green certification badge indicating sustainability is also visible on the bottom left. The overall design is modern and appealing, targeting chocolate lovers with a joyful, vibrant color palette. The dominant colors include a soft yellow, bright red and orange, with chocolate brown details.

Mid-tier Mid-tier Scent cue: Fruity

Quick signals

Logo presence
Front-and-center branding
Logo emphasis
Covers ~15.0% of the main panel

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