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Waterproof by Estée Lauder
Updating airport prices…
Heinemann Duty Free (multiple locations)

USD 38.20

Estée Lauder Sumptuous Extreme Waterproof Black Mascara

SKU: 1018069 Brand: Estée Lauder Category: Make-up Status: Price observed from retailer data

$ 38.20

Listing notes

  • Extremes Volumen - und das trotz Wasser! Die spezielle, dreifache High-Volume Formel verstärkt, vervielfältigt und verlängert Ihre Wimpern sichtbar
  • Travel size 8.0 ml

Specs

SKU
1018069
Volume
8.0 ml
Shade
Black
Extremes Volumen - und das trotz Wasser! Die spezielle, dreifache High-Volume Formel verstärkt, vervielfältigt und verlängert Ihre Wimpern sichtbar. Exklusive Fasern verdoppeln die Länge Ihrer Wimpern und schenken Ihnen einen ganz speziellen Augenaufschlag. Kreieren Sie extremes Volumen, Länge und Schwung - und das bei jedem Wetter. Selbst bei nassen Bedingungen. Absolut wasserfest. Zehn Stunden Halt ohne zu Verklumpen. Ein innovativer Vitamin Komplex pflegt Ihre Wimpern und hält sie geschmeidig. Die übergroße BrushComber Extreme Bürste bringt die Wimpern in Form, für klumpfreie Definition.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Vibrant
Color Temperature
Cool
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Box
Size Class
Standard
Silhouette
Cylindrical
Material
Plastic
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Elegant
Label Density
Moderate info

Badges & Highlights

Key takeaways

Iconography
Star
Claims
Waterproof
Stated Capacity
8 ml

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Luxury Vanity
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
10.0 %
Premium Tier
Premium

Shelf impression

The product showcases a packaging with a glossy, smooth surface. The mascara bottle has a cylindrical shape and is predominantly a soft blue color, complemented by a gold accent around the neck. It features a large cursive 'L' in black that is elegantly placed on the bottle. Next to the mascara tube is a rectangular box in deep, rich navy blue with a glossy finish. The box has the brand name 'ESTĒE LAUDER' in uppercase gold letters at the top followed by the product name 'Sumptuous Extreme Waterproof' in a smaller gold font underneath. Below this text, in white letters, details about the mascara's benefits, 'Lash Multiplying Volume Mascara' and its weight in both English and French ('POIDS NET WT.'), are printed on the box.

Premium Premium Scent cue: Neutral

Quick signals

Aesthetic score
9.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~10.0% of the main panel

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