Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mass-market
- Emotional Tone
- Cheerful
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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Source rating 4.5+
by Avenir
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Vienna International Airport (VIE) · Austria — Heinemann
USD 6.54
EUR 5.90 at the shop
Vienna Duty Free (Main shop) - Plaza · airside · Daily 04:30–23:30 · source
Vienna Duty Free (Main shop) - F Gates · Terminal 3 · airside · F gates · Daily 04:30–22:00 · source
+6 more
Vienna Duty Free (Main shop) - G Gates · Terminal 3 · airside · G gates · Daily 05:30–23:00 · source
Vienna Duty Free - C Gates · Terminal 1 · airside · C gates · Daily 05:00–21:00 · source
Vienna Duty Free (Gate shop) - C Gates · Terminal 1 · airside · C gates · Daily 06:00–21:00 · source
Vienna Duty Free (Gate shop) - D Gates · Terminal 1 · airside · D gates · Daily 05:00–00:00 · source
Vienna Duty Free (Gate shop) - F Gates · Terminal 3 · airside · F gates · Daily 06:00–21:00 · source
Vienna Duty Free (Gate shop) - G Gates · Terminal 3 · airside · G gates · Daily 07:00–22:00 · source
Retailer listing rating: 5.0 out of 5
(1 source review)
AVENIR, Kratzbilder, scratch mini airplane
SKU: 1644977
Brand: Avenir
Category: Other
Status: Price observed from retailer data
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Price at: Vienna International Airport (VIE) · Austria — Heinemann
$ 6.54
EUR 5.90 at the shop
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Listing notes
- A great book for on the go - 15 fun scratch pages full of printed outlines ready to be scratched using the special scratching tool
- Crafted with 98% paper, 1% felt, 1% bamboo
Specs
- SKU
- 1644977
- Airport retailer
- www.heinemann-shop.com
A great book for on the go - 15 fun scratch pages full of printed outlines ready to be scratched using the special scratching tool. Simply scratch the black film to expose the colours! Perfect for when out and about and on the go.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Box
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Cardboard
- Finish
- Glossy
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Playful
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Iconography
-
Star
Audience & Context
Key takeaways
- Target Audience
- Kid-friendly
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Neutral
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
5.0 %
- Premium Tier
- Budget
Shelf impression
The product image is a colorful packaging for 'Kratzbilder' from the brand AVENIR. The background is a bright blue color that gives a vibrant and playful tone. The foreground features a large, detailed illustration of an airplane, which is brightly colored with various rainbow hues. Surrounding the airplane are doodle-like drawings of clouds, stars, balloons, and other whimsical designs in white, which enhance the playful theme. The product name 'SCRATCH' is prominently displayed at the top in bold red letters, coupled with multiple translations in various languages below it. There is also a note stating 'LET'S TRAVEL together', which is inviting and friendly. The header includes the brand logo in the top left corner. Overall, the layout is clean, with the airplane being the focal point, complemented by illustrations around it.
Mass-market
Budget
Scent cue: Neutral
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~5.0% of the main panel
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Baseline
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