Design DNA
Key takeaways
- Design Style
- Playful
- Brand Vibe
- Mid-tier
- Emotional Tone
- Energetic
- Color Mood
- Vibrant
- Color Temperature
- Cool
- Contrast
- High-contrast
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by Tony's
Updating airport prices…
USD 12.87
Tony's Chocolonely Fairtrade dark chocolate with at least 70% cacao solids. Made in Belgium. 240g
SKU: 000000000001478451
Brand: Tony's
Category: Sweet food
Status: Price observed from retailer data
$ 12.87
Listing notes
- "This bar contains at least 70% cocoa
Specs
- SKU
- 000000000001478451
- Weight
- 0.24 kg
"This bar contains at least 70% cocoa. Se-ven-ty! That's a lot of cocoabeans. This pure treat in a blue wrapper (you know why, don't you?) works well with coffee, in a recipe..or just on a blue monday.Hello there, we're Tony's Chocolonely. We exist to end modern slavery and illegal child labor in the chocolate industry. Our vision is 100% slave-free chocolate. Not just our chocolate, but all chocolate worldwide. The more people join us and share our story, the sooner 100% slave-free chocolate becomes the norm. The choice is yours. Are you in? Join us at www.tonyschocolonely.com."
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Box
- Size Class
- Standard
- Silhouette
- Rectangular
- Material
- Cardboard
- Finish
- Matte
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Bold
- Label Density
- Clean/Minimal text
Badges & Highlights
Key takeaways
- Iconography
-
Heart
- Certifications
-
Fair Trade
- Claims
-
Organic
- Stated Capacity
- 240 g
Audience & Context
Key takeaways
- Target Audience
- General
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Sweet
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
30.0 %
- Premium Tier
- Mid-tier
Shelf impression
The product is a chocolate bar with a bright blue packaging. The prominent feature is the bold, red text that reads 'TONY'S', with a playful font style. Below that, in smaller white font, it says 'CHOCOLOLENY'. There is also a yellow circular icon on the left side indicating '100% slave free chocolate', making a social and ethical statement. The bar has a clean design with a clear block of color and minimal clutter, enhancing readability. Other text includes 'Made in Belgium' and '70% cacao'. The overall aesthetic is vibrant and attention-grabbing, aiming to convey a friendly and fun brand image. Additionally, the bar seems to be of rectangular shape, and the dominant colors observed are blue (#003DA5), red (#C8102E), white (#FFFFFF), and yellow (#FFD100).
Mid-tier
Mid-tier
Scent cue: Sweet
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~30.0% of the main panel
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