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Vienna International Airport (VIE) · Austria — Heinemann

$ 50.11

The Famous Grouse Blended Scotch Whisky 40% 2x1L Twinpack

SKU: 710119 Brand: The Famous Grouse Category: Whiskey Status: Price observed from retailer data

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Pickup: Vienna International Airport (VIE) · Austria

$ 50.11

Listing notes

  • The Famous Grouse is the proof of the unsurpassed skill of Matthew Gloag and Son, a family business founded in 1800
  • Travel size 2.0 l

Specs

SKU
710119
Volume
2.0 l
Airport retailer
www.heinemann-shop.com
The Famous Grouse is the proof of the unsurpassed skill of Matthew Gloag and Son, a family business founded in 1800. Its secret is the union of the finest malt whiskies such as The Macallan and Highland Park with exquisite grain whiskies in a long maturation in well-aged oak barrels. This creates an incomparably milder blend. Produced in the Highlands, The Famous Grouse is proud to be Scotland's favorite whisky.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Premium
Emotional Tone
Elegant
Color Mood
Earthy
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Box
Size Class
Standard
Silhouette
Rectangular
Material
Cardboard
Finish
Matte
Components
Handles
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Serif
Typography Mood
Elegant
Label Density
Moderate info

Badges & Highlights

Key takeaways

Stated Capacity
2 x 1L

Audience & Context

Key takeaways

Target Audience
Adult
Contextual Fit
Home Bar
Seasonal Vibe
Year-round
Sensory Cue
Neutral

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
15.0 %
Premium Tier
Premium

Shelf impression

The packaging features an illustration of a red grouse, a bird that is prominently displayed in the center. The grouse is depicted in shades of russet and brown with detailed feather textures. The background showcases a landscape of rolling hills and mountains in soft pastels, primarily in beige and purple tones. At the top, there's a label that reads 'Scotland's Favourite Whisky', positioned over two clear outlines of whisky bottles visible through the packaging. Below the bird, the title 'THE FAMOUS GROUSE' is in bold, capital letters with an elegant serif font, colored in a rich, deep red. The lower section includes a smaller line of text that reads 'Blended Scotch Whisky', along with the note 'CONTAINS 2 X 1 LITRE BOTTLES'. The overall layout is clean and straightforward, focusing on the image and typography to convey premium quality. The base of the box is black, which creates a striking contrast with the lighter top section.

Premium Premium Scent cue: Neutral

Quick signals

Aesthetic score
8.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~15.0% of the main panel

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