Design DNA
Key takeaways
- Design Style
- Modern
- Brand Vibe
- Mid-tier
- Emotional Tone
- Sophisticated
- Color Mood
- Vibrant
- Color Temperature
- Warm
- Contrast
- High-contrast
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by L'Oréal Paris
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Heinemann Duty Free (multiple locations)
USD 15.14
L'Oreal Paris Infaillible Concealer N° 327 Cashmere
SKU: 000000000001363250
Brand: L'Oréal Paris
Category: Make-up
Status: Price observed from retailer data
$ 15.14
Listing notes
- More than a concealer
- Travel size 11.0 ml
Specs
- SKU
- 000000000001363250
- Volume
- 11.0 ml
More than a concealer. A full coverage lulti-purpose concealer : to hide dark under eye circles, pimples, dark spots or as full coverage. A utility for any milennial girl's purpose! Super-high coverage, super-natural finish, 24h under eye or full-face wear. From light to dark shades.
Product visuals
Properties
Packaging & Form
Key takeaways
- Packaging
- Tube
- Size Class
- Standard
- Silhouette
- Cylindrical
- Material
- Plastic
- Finish
- Glossy
- Components
-
Doe-foot applicator
- Texture
- Smooth
- Transparency
- Opaque
Color & Typography
Key takeaways
- Palette
-
- Font Style
- Sans-serif
- Typography Mood
- Bold
- Label Density
- Moderate info
Badges & Highlights
Key takeaways
- Stated Capacity
- N/A
- Usage
- N/A
Audience & Context
Key takeaways
- Target Audience
- Feminine
- Contextual Fit
- Everyday Household
- Seasonal Vibe
- Year-round
- Sensory Cue
- Neutral
Branding Signals
Key takeaways
- Logo Presence
- Logo visible
- Logo Emphasis
-
10.0 %
- Premium Tier
- Mid-tier
Shelf impression
The image shows a L'Oreal Paris Infaillible Concealer in the shade N° 327 Cashmere. The concealer is housed in a cylindrical tube. The body of the tube is a light beige color, which represents the product shade. It has a clean, modern design featuring a glossy black cap at the top with a subtle shine. The front label has the brand name 'L'OREAL' in uppercase letters, in a silver font that adds a luxurious touch. Below the brand name, there's the product name 'INFAILLIBLE 24H' in bold, black text, claiming 'MORE THAN CONCEALER' in smaller font below. The background color of the label transitions from light beige to a deeper tan, complementing the concealer shade. Additionally, the tube features a striking abstract geometric design in red and black. The applicator is a standard doe-foot applicator, visible next to the tube, with a soft texture and a beige tip that is the same color as the product. The packaging is modern and stylish, aimed at attracting a contemporary audience. The visual composition is well-balanced, showcasing both the product and its applicator in a way that emphasizes usability.
Mid-tier
Mid-tier
Scent cue: Neutral
Quick signals
- Aesthetic score
- 8.0 / 10
- Logo presence
- Front-and-center branding
- Logo emphasis
- Covers ~10.0% of the main panel
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