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Source rating 4.5+ by Andrew Fitzsimons
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Retailer listing rating: 5.0 out of 5

(1 source review)

Fantasy Curls Nourishing Serum

SKU: #390125 Brand: Andrew Fitzsimons Category: Skin-care Status: Price observed from retailer data

$ 17.52

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Listing notes

  • The Nourishing Curl Serum by Andrew Fitzsimons quenches thirsty curls with a hydrating slick of moisture so you can get defined locks that are bouncy, weightless and glossy
  • Travel size 75.0 ml

Specs

SKU
#390125
Volume
75.0 ml
Airport retailer
www.dublinandcorkdutyfree.ie
The Nourishing Curl Serum by Andrew Fitzsimons quenches thirsty curls with a hydrating slick of moisture so you can get defined locks that are bouncy, weightless and glossy. Designed to improve manageability and smooth frizz and flyaways, so you can kick dry, damaged hair to the curb. Vegan & Cruelty-free, Nourishing & moisturising, Curl defining, Leaves curls bouncy & manageable, Makes hair soft & smooth, Tames frizz & flyaways, Ideal for curly, coily & wavy hair. Formulated with Amino Acids and Bonding Technology: Our innovative protein-based complex with a double action. Helps build maximum strength from within by creating powerful hydrogen and ionic bonds inside the keratin hair structure to increase elasticity and flexibility. The outside of the hair is left looking shinier and feeling healthier and softer.

Product visuals

Properties

Design DNA

Key takeaways

Design Style
Modern
Brand Vibe
Mid-tier
Emotional Tone
Cheerful
Color Mood
Pastel
Color Temperature
Warm
Contrast
High-contrast

Packaging & Form

Key takeaways

Packaging
Bottle
Size Class
Standard
Silhouette
Curvy
Material
Plastic
Finish
Glossy
Components
Screw-cap
Texture
Smooth
Transparency
Opaque

Color & Typography

Key takeaways

Palette
Font Style
Sans-serif
Typography Mood
Playful
Label Density
Clean/Minimal text

Audience & Context

Key takeaways

Target Audience
Feminine
Contextual Fit
Bathroom
Seasonal Vibe
Year-round
Sensory Cue
Fresh

Branding Signals

Key takeaways

Logo Presence
Logo visible
Logo Emphasis
20.0 %
Premium Tier
Mid-tier

Shelf impression

The product is a hair serum bottle labeled 'FANTASY CURLS' by the brand 'ANDREW FITZSIMONS'. The bottle has a light pink glossy finish with a slight curvature towards the bottom. The cap is flat and a bit taller than the bottle's shoulder, creating a more elongated top appearance. The text on the bottle is in bold red color and is centered vertically. Part of the text, 'ANDREW FITZSIMONS', is at the top in a smaller size, while 'FANTASY CURLS' is larger and prominently displayed. The overall feel of the product comes off as modern and appealing to a young, vibrant audience. There are no other graphics or icons present on the bottle, giving it a clean look.

Mid-tier Mid-tier Scent cue: Fresh

Quick signals

Aesthetic score
8.0 / 10
Logo presence
Front-and-center branding
Logo emphasis
Covers ~20.0% of the main panel

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